Rebrand Roundup: A fresh identity for Ukraine, a typeface for London and other stories

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Banda – Ukraine Now


A new global identity for Ukraine has been created to boost business and tourism while presenting the country as a place of opportunity rather than one of “corruption, war and revolution,” as it has been perceived. These three adjectives were most commonly associated with the country when brand strategy work was carried out by Ogilvy UK, which began the project with an audit around perception. After former president Viktor Yanukovych suspended the Ukraine-European Union Association Agreement in 2013, he sought closer ties with Russia, which


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