Design

ad: Adobe Creative Coffee Break: Premiere Pro
*

Rebrand Roundup: A fresh identity for Ukraine, a typeface for London and other stories

Published by

Banda – Ukraine Now

**

A new global identity for Ukraine has been created to boost business and tourism while presenting the country as a place of opportunity rather than one of “corruption, war and revolution,” as it has been perceived. These three adjectives were most commonly associated with the country when brand strategy work was carried out by Ogilvy UK, which began the project with an audit around perception. After former president Viktor Yanukovych suspended the Ukraine-European Union Association Agreement in 2013, he sought closer ties with Russia, which

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Design

*

Design

Creative Coffee Break: Adobe XD

Adobe XD is built for today’s UX/UI designers, with intuitive tools that eliminate speed bumps and make everyday tasks feel effortless. With the new Starter plan for XD, it’s fast, easy and free. We’ve just posted the second in a...

Posted by: Adobe
*

Design

Rebrand Roundup: Hotels, ales, soaps, champions and more

Ragged Edge - Assembly Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most...

Posted by: Industry Updates
ad: Date a Creative
ad: Adobe Creative Coffee Break: Premiere Pro