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New Diet Coke to be designed by J.W. Anderson

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Last week, Diet Coke caused a mild online frenzy after posting a film teasing a new designer collection. However, after much speculation and guesses from curious fans, Diet Coke officially announced this week that it will be partnering with JW Anderson on an exclusive collection of designs to be unveiled at the end of the month. This exclusive collection from the leading British fashion designer and the iconic soft drink brand (which already has a strong heritage of unique fashion collaborations with designers such as Karl Lagerfeld, Versace, Jean Paul Gaultier and Marc Jacobs) will feature two limited-edition designer Diet Coke aluminium bottles, t-shirts, a tote bag and premium notebook. For this collaboration, the design house has taken inspiration from its signature knitwear prints and bold hyper-realistic photography, marking the first time Diet Coke has used photography on its designer bottles.

Diet Coke officially announced this week that it will be partnering with London-based designer JW Anderson on an exclusive collection of designs

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The collection forms an exciting part of Diet Coke’s new “Regret Nothing’ campaign, which aims to inspire and empower people to embrace their impulses, and has done so by ditching the brand's now iconic (but undeniably dated) “Hunky Male Model” efforts. According to Diet Coke, designer Jonathan Anderson, founder and head of the London-based fashion house, embodies the regret nothing philosophy. Jonathan originally wanted to pursue a career in acting but, after discovering a love for stage costume, made the brave decision to turn his hand to fashion. He hasn’t looked back since, and J.W.Anderson has evolved into an internationally renowned and award-winning brand with accolades including multiple British Fashion Award wins.

Diet Coke x JW Anderson

Anderson said of the collaboration: “I view Diet Coke as a pop culture icon so I was excited to have the opportunity to put my stamp on the Regret Nothing campaign. You can expect something completely different with lots of cool surprises.” Bobby Brittain, GB marketing strategy and activation director for Coca-Cola, added: “Jonathan Anderson’s regret nothing attitude helped him achieve outstanding success so we feel very excited to be working with him. This collaboration is unlike any of Diet Coke’s previous designer partnerships so we can’t wait to unveil what will truly be an inspiring fashion forward collection.”

A limited-edition collector’s box set, featuring JW Anderson’s Diet Coke bottles and notebook will be available exclusively from the 17th of August at Harvey Nichols

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A limited-edition collector’s box set, featuring JW Anderson’s Diet Coke bottles and notebook will be available exclusively, while stocks last from the 17th of August in Harvey Nichols stores across the country. Fans will also have the opportunity to bag a piece of the collection on Diet Coke social media channels from the beginning of August. This partnership is just part of a long-term strategy for Diet Coke, which is aiming to align itself with young, fashion-savvy women by creating limited edition products alongside some of the most famous names in fashion.

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