To support the Natural History Museum’s brand new major summer exhibition, Colour and Vision, krow, a partner agency with the Museum for the past 8 years, has created a striking new outdoor, press and digital marketing campaign. This highly visual campaign aims to represent the “Big bang” of colour and vision that evolved thousands of years ago. The key visual represents a chromatic explosion made up of a huge array of colourful specimens (many of which are featured in the exhibition) arranged in the shape of an eye to create a striking image and a clear visual representation of the exhibition content.
The exhibition, in partnership with LG Electronics, explores nature’s palette in a 565 million year journey through the eyes of nature, with hundreds of rarely displayed specimens, immersive art and digital imaging, giving insight into why humans and other animals perceive the world differently, and how colour-shifters and stealth experts deploy colour to survive. The wide diversity of vertebrate sight is celebrated in a Wall of Eyes, which combines striking photography with more than 100 eyeballs from across the animal kingdom. TV screens (LG’s 4K OLED TVs) will display images of the human eye, including shots submitted through social media using #MyEye.
“(The exhibition reveals) the diversity, beauty and drama of the evolution of colour”
Other highlights of the exhibition include a light installation as you enter the exhibition by Liz West called “Our Spectral Vision,” which has rays of light from every colour of the rainbow being beamed through seven prisms made from special colour filter glass. There is also a five metre tall tower of specimen jeweled beetles, butterflies, birds, fish, reptiles and shells celebrating Earth’s amazing variety of structural colour and iridescence, and a film featuring scientists and artists talking about the influence colour and vision has had on their lives. krow also designed the eye catching exhibition entrance area to excite and entice those already at the museum to visit the exhibition and ensure the visitor experience actually starts before entering the exhibition space. The creative has also been adapted across a wide range of exhibition merchandise including a jigsaw puzzle, fridge magnet and complimentary book.
Georg Thesmann, a Creative Director at krow, said of the design processes behind the exhibition: “By arranging the specimens in a way that brings a sense of explosion and dynamism we show the diversity, beauty and drama of the evolution of colour and create a visual with huge amounts of detail that is a pleasure to explore.” The Colour and Vision exhibition runs at the Natural History Museum from July 15 to 6 November 2016.