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Coca-Cola shows spirit with new mixers range

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Coca-Cola Great Britain has launched a new range of mixers called Coca-Cola Signature Mixers, which consists of four specially-crafted drinks designed to be mixed with premium dark spirits.

Coca-Cola Signature Mixers builds on the brand’s longstanding reputation as the original, authentic mixer. A global first, the brand worked with a handful of the world’s leading bartenders to create a range of new taste experiences using over 200 contemporary and traditional ingredients.

The inaugural batch of four complex and balanced drinks is designed to open up and enhance the flavours of dark spirits:

01 Coca-Cola Signature Mixers Smoky Notes by Max Venning,

02 Coca-Cola Signature Mixers Spicy Notes by Adriana Chía and Pippa Guy,

03 Coca-Cola Signature Mixers Herbal Notes by Antonio Naranjo and

04 Coca-Cola Signature Mixers Woody Notes by Alex Lawrence.

In March 2018, a selection of renowned mixologists were invited to attend a Coca-Cola curated workshop held at a secret location in London. The group set to work experimenting with numerous ingredients to create the most balanced flavour compositions to enhance the complex flavours of the dark spirits. Consumers were then invited to taste their new recipes and as a result, the most popular four flavour mixers have gone into production and will be available from next month.

Inspired by the brand’s heritage, Coca-Cola Signature Mixers are served in a contemporary Hutchinson glass bottle (pictured above), first used by Coca-Cola in 1894 when the product was bottled rather than served at a soda fountain. Each batch is stamped with the signature of its co-creator.

 

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