News

*

Creativepool selects Octopus Group for PR brief

Published

With 2013 set to be a big year for Creativepool, we're pleased to announce that we've appointed Octopus Group to provide us with PR and social media support moving forward. Octopus are working with us on the re-launch of our web site and also on a major piece of industry thought leadership which we'll be kicking off in the next couple of months. The campaign will be called 'Create Britain' and will be focused on championing the UK's creative industries and helping our sector to achieve the recognition that it deserves as a vital part of our economy.

Michael Tomes, Managing Director at Creativepool, said: "Creativity is at the heart of our society and our economy – everything that we use and see in our daily lives starts with an idea, some inspiration or creativity. The UK has been a hotbed of creativity for many years and this is actually one of the few areas of the economy to have grown over the past few years. But in many ways the creative industries are overlooked when compared to other sectors and not given the recognition that they deserve. That's why we will be launching the 'Create Britain' campaign, to promote these industries to the wider business community, and to call on Government to provide the deserved levels of funding and focus to encourage further growth. We're delighted to be working alongside Octopus and tapping into their knowledge and experience of the creative industries and online community campaigns."

Tom Holland, Octopus, said: "We're hugely excited by the campaign – it has huge potential to raise awareness of the creative industries, in the media and general public, and amongst Government and third party influencers. Creativepool already has an important place at the heart of the creative industries and is well positioned to become a voice of this sometimes-overlooked part of the economy. We'll be looking to address this through a variety of marketing channels, from high profile events, social media engagement, thought leadership and media relations."

Comments

More News

*

News

Why white male creative directors are ruining advertising

The reason 89% of advertising is forgotten is because white men in London are the ones making the ads, according to Paul Mellor, owner and design director at Mellor&Smith. It’s all well and good for business leaders like Cindy Gallop and Sir...

Posted by: Ryan Watson
*

News

7 ads that prove Carlsberg wasn't all bad as new pilsner launches

Danish beer brand Carlsberg recently took the brave decision to launch a new campaign criticising the taste of its own product to promote the launch of a new pilsner. The work has seen social videos emerge featuring employees reading out negative...

Posted by: Industry Updates
*

News

Burger King’s flame-grilled glasses are too hot to handle

Fast food chain Burger King has launched a range of flame-grilled glasses in France to promote the intense flavour of its burgers. Independent agency Buzzman is behind the limited-edition product, with more than a million of the glasses created and...

Posted by: Industry Updates