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Creativepool at D&AD 2015

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The 53rd D&AD Judging Week wrapped up at the Truman Brewery in East London yesterday. 85 countries were vying for a coveted Pencil, with 197 of the world's top creatives (ourselves included) debating the industry's toughest prize. Entrants can visit the official D&AD website to see if they've won a Pencil, but will have to wait until the Ceremony on the 21st May to see what kind - Wood, Graphite, Yellow, Black, White. Including awards from Day One and Two, 848 Pencils have been awarded in total over the week. All 848 Pencils will appear in the 53rd D&AD Annual published later this year. There are no quotas for awards at D&AD, which means the number of awarded entries fluctuates year to year. In fact, some years no Black Pencils are awarded, with the record currently standing at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.

The 53rd D&AD Judging Week wrapped up at the Truman Brewery in East London yesterday

D&AD CEO Tim Lindsay said: “It's been a very special year for D&AD Judging. We've flung open the doors of our new home at the Truman Brewery in East London so members of the public can come and see how D&AD makes its decisions. A Pencil is the toughest creative award on Earth to win, and we're proud of the rigour the judges apply to their decisions. After all, their names end up in The Book along with the winners. I'm pleased that the White Pencil has had a record number of entries this year. Creative people have the resources at their disposal to engender major changes to the way we behave - and applied to good causes there can be no better way to use our industry's talents. With our new Pencils (Wood and Graphite in addition to Yellow, Black and White) we have simplified the Awards system this year. Entrants can find out if they've won a Pencil by logging on to the D&AD website, but they'll have to wait until the Ceremony on the 21st May to find out which one.”

The Top 10 ranking agencies by Pencils won

AMV BBDO – 21 Pencils

R/GA – 18 Pencils

BBDO New York – 13 Pencils

adam&eveDDB and Grey London – 11 Pencils (Joint 4th)

Leo Burnett Canada Toronto – 11 Pencils

Droga5, Kolle Rebbe and Wieden+Kennedy London – 9 Pencils (Joint 7th)

AlmapBBDO and Leo Burnett London – 8 Pencils (Joint 10th)

 

We dropped by to see how Creativepoolrs were doing against the judges! It was great to see a lot of the work which won in the 2015 Creativepool Annual in the running for a Pencil. 

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Our Annual Publishing Judge, Terry Shortland, has worked on the production of two jobs up for an award this year. One marked as a Pencil Winner. 

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Annual Winners, WAX, designs for the Calgary Society for Persons with Disabilities

Creative Circle is up for a few categories in Print and Book Design for their Magazine featuring the winners of this year's award. 

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JKR, winners of the 2015 Annual in Packaging, is also up for the same pencil for their designs for JURA. 

Pearlfisher, also winners in the Annual Packaging category, were judged on their packaging for Roca Patron. 

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Elmwood packaging designs for new footwear brand POP Village, was also Shortlisted project for the Annual. 

Dane Whitehurst, Creative Director of Burgopack, was one of our Judges for the 2015 Annual and his TECHNOLOGY WILL SAVE US DIY Gadget Kits were just genius. 

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Lobo a Brazilian agency, created the Global Call For Applications for the D&AD awards. 

Elmwood also did branding for the Brooklyn restaurant, Cow & Clover, which won in Branding for the 2015 Annual as well. 

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Sue Allatt Creative who represents Paul Thompson, shot a great Christmas Card for Isobel. 

DLKW Lowe campaign for Morrisons "Up Your Street" , was also winner for the Advertising category in the 2015 Annual. 

 

Make sure to Connect with all the Creativepoolrs who were featured at D&AD, it will be great to see what work they come up with this year, and Creativepool is always some of the first to see it. 

If you were featured at Judging Week and we didn't spot you, give us a shout.

 [email protected]

 

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