News

ad:
*

CONNECT 2017: New speakers and keynote sessions announced

Published by

London, the melting a pot of creatives, creative enterprises and the home to our inaugural festival, CONNECT 2017. 

Join us at Juju Bar and Stage at the iconic Old Truman Brewery on Thursday 14th September 2017 from 11:30-23:00 to inspire, engage and stimulate creative excellence in an environment that pulls in the different spheres of the creative world. 

We're excited to see you there!

Register Now
 

Brands vs Agency - In-house creative teams are the future.

Creative Debate: 12:00- 12:45

There is no doubt that brands are shifting their focus from the traditional routes with Unilever getting behind in-house content creation with U-studio and Verizon building a creative marketing hub. From that shift, we’ve seen superhuman success as well as some quite global misshapes. We ask our experts to debate the pros and cons of the traditional, whether this experimentation should continue, and how agencies are fighting for their place at the table.

Panelists:
Damian Totman, Global Creative Director, Bloomberg
 

Growing the Future - Create positive progress from the diversity conversation

Engage & Discuss: 13:00 - 13:45

Diversity is the hot topic of 2017. We’ve heard it all from the shocking percentages (just 11.6% of the industry is BAME), through to revelations of thinly veiled bigotry from key figures. As we shed light on an important global issue, we invite experts to share how this has impacted the industry and how we can unite to continue the cultivation of diverse organisations.

Panelists:
Ali Hanan, Founder, Creative Equals
Matt Davis, Founder, Red Brick Road

Sophisticated Machines - Automated creativity, long live AI.

Creative Debate: 14:00 - 14:45

We’re getting smarter, the machines are getting smarter but are our organisations keeping up? As automation, machine learning, and AI begin to impact the creative sector, is creativity itself at risk or will the industry's inherent need for human creativity mean that the sector will survive? The future is here, but are we ready?

Panelists:
Pablo Marques, Executive Creative Director, POSSIBLE
Grace Francis, Head of Experience, Grey London
Simon Gill, CCO, Isobar
Omaid Hiwaizi, Global Head of Experience, Blippar
 

The Next Generation - How to ignite your team, foster talent, and build a learning organisation.

Engage & Discuss: 15:00 - 15:45

One of the biggest challenges shared with us this year has been 'where do you find the next best creative talent'? We’re speaking to experts in the field to uncover what they're looking for, how they are finding it, and how we can help the next generation of creatives achieve their goals.

Panelists:
Ian Wharton, Group Creative Director, AKQA
Lara Groves, Lead Creative, Impero
Jason Gonsalves, Chief Executive Officer, McGarryBowen
Tim Clegg, Executive Creative Director, DigitasLBi
 

Clearing the Path - How Icons & Celebrities can move brand stories forward

Presented by Greenlight

Panel: 16:00 - 16:45

It may be surprising to learn that, currently, only 15% of all advertisements feature a celebrity or icon, especially when the right endorsements have provided amazing results for brands. Perhaps it is because the thought of finding the right celebrity to align with your brand is a daunting task in our always-on world. So why aren’t creatives looking to celebrities & icons more?

WITH SUPPORT FROM

*

 

Comments

More News

*

News

Top Hires of the Week

BETC BETC welcomes Lennie Stern as Head of Creative and Entertainment Strategies. After having worked for Y&R, DDB and Fred&Farid, Lennie joined entertainment agency Dare.Win in 2015 as Associate Managing Director. At Dare.Win, Lennie was in charge...

Posted by: Industry Updates
ad: Check out our profile and live jobs!
ad: Date a Creative
ad: Check out our profile and live jobs!