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Cannes Lions 2017: Voice technology with Elizabeth Cherian and Jeremy Pounder

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What's the soundscape going to be for your brand?

In partnership with 90 Seconds, Creativepool caught up with Elizabeth Cherian, UK Director of JWT Innovation and Jeremy Pounder, Futures Director at Mindshare at Havas Cafe in Cannes to discuss the Speak Easy research report, covering the advancements in voice technology and liberating consumers from the screen.

"The exciting thing about voice technology is in many ways we are returning back to our natural state of being. We're interacting with technology in a way that is fundamentally the most natural and intuitive way to do so" - Jeremy Pounder

We had the chance to explore the three key trends in voice technology with Jeremy, ‘Easing the cognitive load’, how voice is a natural and intuitive way to interact with technology, ‘The Digital Butler’, wanting voice technology to be proactive and to make suggestions and decisions on our behalf and finally ‘Craving Intimacy’, the more comfortable we get with voice technology, the more we will start to form deep emotional bonds with them.


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