Fast food chain Burger King has launched a range of flame-grilled glasses in France to promote the intense flavour of its burgers.
Independent agency Buzzman is behind the limited-edition product, with more than a million of the glasses created and available in French restaurants until 6 May.
Buzzman linked up with tableware leader ARC to produce 1,519,229 unique copies of the glasses, which are being promoted in a 360-campaign.
The glasses are being offered as part of Whopper cheese and bacon menus at Burger King restaurants in France. Some of them have been grilled more than others and the ones that are too out of shape can be exchanged for a Whopper meal.
The campaign launched across print, TV in 10” and 20” and a web 38” (below).