Last week, the flagship Fred Perry store at Spitalfields had all of its windows blacked out. Inside, Amy Winehouse was putting on an exclusive gig for a lucky few to mark the launch of the new line she has designed for the British fashion institution Fred Perry.
Amy has always been a fan of Fred Perry and has remained a loyal supporter of the brand throughout her career. In terms of her own style, Amy has been rocking 50s chic long before Mad Men came into the picture. With her pin-up tattoos, black beehive and heavy liquid eyeliner, Amy has always been a style icon, despite her repeated misdemeanours and public misbehaviours. When all else has fallen apart at the seams, Amy still manages to throw on a frock, backcomb her hair and don the bloodstained ballet pumps with some amount of flair. The design team at Fred Perry were impressed with her intelligence, dedication and passion whilst they were creating the collection, Winehouse had strong ideas about what she wanted from the range, right down to the choices of fabric and the minor detailing. She found the design process came very easily and has managed to design enough pieces to take the collection right through to Autumn/Winter 2012.
The official photoshoot for the line was shot, rather bizarrely, by Bryan Adams who has turned his musical hand to photography of late. The pair allegedly got on like a house on fire during the shoot, despite rumours that Amy got plastered and was wobbling around the set in her usual unruly manner. Hats off to Bryan who managed to produce these images which tell a different story Amy looks healthy, happy and more stylish than ever.
Black and pink are the running themes throughout the line, as is tweed, the classic twin-tipped Fred Perry polo shirt, pencil skirts and jumper dresses. 50s pin up glamour is given a tomboy tweak with punk-inspired Capri pants and the classic Harrington jacket. If youve got some pennies to invest in key Autumn pieces, then look no further than the mod shop.
Collection unavailable currently.
By Jessica Hazel