Advertising

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Wieden+Kennedy London join the Honeycomb hive

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Honeycomb has announced its latest major agency client in the shape of Wieden+Kennedy London, who will be using the new revolutionary delivering platform to broadcast their video advertising across the UK and Ireland. The transparent and user-friendly Honeycomb platform has been developed to make the video advertising delivery process simple and intuitive by taking assets from advertiser to broadcaster and publisher in a faster and more efficient way. Wieden+Kennedy started using Honeycomb last month, initially to deliver their TKMaxx and Lurpak spots to audiences in the UK and Ireland, but have now moved all non-mandated delivery to the new platform.

We are all about collaboration and we want to become valued partners to our clients”

According to Helena Tomas, Head of Business Affairs at Wieden+Kennedy London, it was Honeycomb’s willingness to collaborate and work with their clients that gave them the edge. She said: “We have provided some feedback on what would make the system better for our needs, and they have been great at taking those points and working to deliver an even better solution. The ability to work with them to create the perfect solution, for us, is very valuable. That, added to the cost and good visibility of the process, makes them a very competitive offering.” Ben Smith, Head of Product at Honeycomb, added: “Of course it is a privilege to work with such a reputable agency and be given the challenge of meeting all their delivery needs. We knew we were off to a good start, getting the Lurpak spot out with subtitles from Zoo Digital, in under an hour. But what we really appreciated was the constructive feedback we received, and their approach that has allowed us to deliver them a product that really meets their unique needs.”

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Honeycomb's Head of Product, Ben Smith (left) and Founder, James Carpenter (right)

Wieden+Kennedy is the most recent agency to move to Honeycomb, joining the likes of Splash and Sky Media, who have also signed up with the revolutionary platform to handle delivery across the UK and Ireland. Despite only launching this year, their wealth of experience has set the Honeycomb team in good stead with new clients. Eliminating the inevitable errors that arise with manual intervention, and consequentially a large portion of the associated costs, Honeycomb connects the knowledge, data, experience and insights of the ad industry to create a vastly more automated process.

We trusted Honeycomb from the outset and they exceeded our expectations”

James Carpenter, Founder of Honeycomb, said: “We are all about collaboration and we want to become valued partners to our clients. Part of that is sitting down with them and listening to their feedback and actioning their requests. It makes for a better user experience all-round and we want our client to know the door is always open. We are grateful to Wieden+Kennedy for being honest about what they needed, and what could be improved. That open approach has allowed us to create something that is beneficial to their business and ours.” Danielle Stewart, Head of Production at Wieden+Kennedy London, added: “This partnership was no big leap of faith for us. We had worked with the Honeycomb guys when they were at Adstream and their team is one of the best in the business. With so much experience behind them, we trusted them from the outset and they exceeded our expectations. It has been an all-round success thus far. Our Business Affairs team have found the ordering system easy to use and Honeycomb provided them with a straightforward summary of where the plays have gone, and via which stations, which is very useful. This is in addition to the clear cost differential, currently saving us fifty percent of our previous spend, and with their flat fee across SD and HD, we will be saving our brands a significant sum in the long term.”

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