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Wanda Pogue succeeds Claudine Cheever as chief strategy officer at Saatchi & Saatchi NY

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With former chief strategy officer Claudine Cheever departing Saatchi & Saatchi New York for an as yet undisclosed role within another Publicis Groupe agency, Wanda Pogue has been named as her successor. Pogue is a Saatchi veteran whose most recent role was as a global planning director on Procter & Gamble's 'Olay' brand, and has also worked on P&G's Tide/Ariel and Head & Shoulders brands.

Pogue is a Saatchi veteran whose most recent role was as a global planning director on Procter & Gamble's 'Olay' brand

Pogue joined Saatchi in 2001 having spent three years at Conill, the agency's Hispanic marketing unit. Thanks to her experience in US Hispanic and multicultural marketets, she moved into a regional strategic planning role at Saatchi & Saatchi's Latin American office, before being promoted to EVP global planning director in 2010. Cheever has worked as an executive at Saatchi New York since 2009, but will be leaving the agency at the end of August for pastures new. Those pastures will still be within the Publicis Groupe family, but exact details have yet to be announced. Prior to her time at Saatchi, Cheever worked in planning at McCann Erickson and Goodby, Silverstein & Partners.

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Wanda Pogue

Pogue will form part of a new management team in New York, which includes CEO Brent Smart and chief creative officer Jay Benjamin. Smart replaced Durk Barnhill as head of New York last November, moving from his role as account leader at General Mills. Benjamin, meanwhile, joined the agency in April of this year from Leo Burnett, also a Publicis Groupe agency. He replaced Con Williamson, who left in December. It's worth noting that this means Saatchi have only taken 8 months to completely rejig their management team.

Pogue's appointment should be welcomed as some much-needed good news for Saatchi, who lost out on the Duracell (another P&G brand) account to Anomoly last week

Smart believes that Pogue's “Human approach to planning,” and ability to “Make the complicated simple and make the work better,” will be invaluable to the agency going forward. He also feels that there is a “Great chemistry” between himself, Benjamin and Pogue, which should in some incredibly interesting work for the agency's clients, which (besides P&G) include Kraft Foods (Capri Sun, Kool-Aid) and Chase (Sapphire credit card). Pogue's appointment should be welcomed as some much-needed good news for Saatchi, who lost out on the Duracell (another P&G brand) account to Anomoly last week. This meant Saatchi lost its digital responsibilities with the brand, which they had held since 2012, creating work such as the popular online video featuring deaf NFL player Derrick Coleman.

Official Saatchi & Saatchi New York Website

Benjamin Hiorns is a freelance writer and musician from Kidderminster in the UK. His reserves of wit are running thin this morning.

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