Advertising

*

Waitrose issues apology over 'racist' Easter packaging

Published by

UK reatailer Waitrose has issued an apology after receiving customer complaints about a trio of chocolate ducklings being sold in its stores.

The set of ducks included three types of chocolate that were labelled as crispy, fluffy and ugly, with the latter being associated with the darkest.

It is thought the packaging was meant to reference literary fairy tale The Ugly Duckling by Danish poet and author Hans Christian Andersen.

It tells the story of a small bird born in a barnyard who suffers abuse from the others around him before maturing into a beautiful swan.

The original packaging for the £8 Watrose product saw the milk and white chocolate ducks associated with the crispy and fluffy labels respectively, while the dark chocolate figure was positioned above the word ugly.

 

*

 

Reacting to the placement, one shopper posted a photo alongside this tweet: “Crispy, Fluffy and Ugly - trio of Easter ducklings at #waitrose. Ugly is the dark one on the right. Overheard women saying “this is not right” , I agree, doesn’t look good at all. Thousands of other options... why #ugly?????”

Since receiving complaints on social media as well as customer comments in-store, Waitrose has replaced the packaging and stated it didn’t mean to “cause any offence” with the message.

However, the social media commentary wasn’t all one-way, with others suggesting the customer complaints had been oversensitive and out of context.

One tweet read: “It’s only chocolate ffs.” Another followed: “The irony in this is it's about the story of the ugly duckling which is a story of not judging one by their appearance, but you can't help yourself can you?”

The Waitrose statement responded to the issue: "We are very sorry for any upset  caused by the name of this product, it was absolutely not our intention to cause any offence. We removed the product from sale several weeks ago while we changed the labelling and our ducklings are now back on sale."

Comments

More Advertising

*

Advertising

Why white male creative directors are ruining advertising

The reason 89% of advertising is forgotten is because white men in London are the ones making the ads, according to Paul Mellor, owner and design director at Mellor&Smith. It’s all well and good for business leaders like Cindy Gallop and Sir...

Posted by: Ryan Watson
*

Advertising

7 ads that prove Carlsberg wasn't all bad as new pilsner launches

Danish beer brand Carlsberg recently took the brave decision to launch a new campaign criticising the taste of its own product to promote the launch of a new pilsner. The work has seen social videos emerge featuring employees reading out negative...

Posted by: Industry Updates
*

Advertising

Burger King’s flame-grilled glasses are too hot to handle

Fast food chain Burger King has launched a range of flame-grilled glasses in France to promote the intense flavour of its burgers. Independent agency Buzzman is behind the limited-edition product, with more than a million of the glasses created and...

Posted by: Industry Updates