Advertising

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Top Hires of the Week

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Havas Media

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Havas Media has promoted Andrew Mason to the role of Head of Client Leadership with immediate effect. As Head of Client Leadership, Mason will oversee the day-to day management of the Havas Media client teams while ensuring quality and implementation across Havas Media’s extensive portfolio of clients. He will report into recently promoted Chief Client Officer, Fiona Black, and will remain focused upon some of Havas’ key clients including; Emirates, National Express, Hyundai and Broadband Choices. He brings a wealth of experience to the position, with over 18 years of implementing process and structure for several major brands. Mason joins the newly restructured Client Leadership team headed up by Black, and will work alongside Head of Planning, Simon Jenkins, Head of Strategy, Jon Kershaw and Head of Insight, Bill Doris.

Havas Media has promoted Andrew Mason to the role of Head of Client

Mason said: “I am really looking forward to taking up the role of Head of Client Leadership. Havas Media is dedicated to delivering top of the class strategy and innovation for our clients, and I’m excited to continue helping our clients improve their effectiveness and profitability.” Fiona Black added: “Andrew has played an important role in the development of Havas Media’s client portfolio, and he joins a strong team of practice leads. I have no doubt his commitment and excellent leadership skills will help us serve our clients better.”

Leo Burnett Chicago

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It was certainly a big week for Leo Burnett Chicago this week with three major hire announcements. First up, Gordy Sang and Brian Siedband were appointed as Senior Vice Presidents and Creative Directors. The duo will work on new-business opportunities and support McDonald’s. The Chicago natives return from Los Angeles, where they worked at Deutsch on brands such as Taco Bell, Playstation and Netflix. Sang and Siedband are members of the One Club. They were named to Business Insider’s “Most Creative People in Advertising” in 2013 for PlayStation’s “Cubs Win,” along with Taco Bell’s “Viva Young” Super Bowl commercial and “World’s Most Obvious Idea” for the restaurant’s launch of Cool Ranch Doritos Locos Taco.

Gordy Sang and Brian Siedband were appointed as Senior Vice Presidents and Creative Directors at Leo Burnett Chicago

Sang said: “It’s a great time to be at Leo Burnett and working on new-business pitches to help continue the agency’s winning streak. We just want to help make some great work, we’re all about the work.” Siedband added: “Hopefully we can build on the McDonald’s work that Leo Burnett does around the globe with some fun, memorable storytelling. We’re just fans of good stories. And also, Chicago-style hot dogs.” Self-proclaimed creative soul mates, the duo support rival Chicago baseball teams. Sang is a White Sox fan whilst Siedband supports the Cubs.

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Leo Burnett Chicago also appointed two new senior hires in strategy for the agency’s McDonald’s and Kellogg’s accounts. Lance Koenig will manage the US and Global McDonald’s efforts for Leo Burnett and Arc as executive vice president, strategy director. Nic Chidiac will take on the role of senior vice president, strategy director for the US Kellogg’s business. Koenig joins Leo Burnett in its Chicago headquarters from Mullen in Boston, where he led the Planning and Analytics group Chidiac comes to Leo Burnett Chicago from the agency’s Dubai office, where he was head of strategy for the Gulf Region and a member of the Agency Leadership team.

Lance Koenig will manage McDonald’s for Leo Burnett and Arc as EVP/strategy director and Nic Chidiac will take on the role of SVP/strategy director for the Kellogg’s business

Leo Burnett USA Chief Strategy Officer Mick McCabe said: “Lance and Nic naturally bring a modern mind set to their work. They begin with business strategy, hunt for data that actually matters with built-in tension, think broadly and deliberately about the total brand experience, and they genuinely get excited about helping shape work that's both creatively magnetic and will make a difference to clients. They represent the profile of strategy at its best today"

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Finally this week, Leo Burnett Chicago appointed Catherine Davis as Executive Vice President and Account Director, overseeing the agency’s McDonald’s business in the US She will be responsible for leading the brand’s marketing programming and will report to Leo Burnett North America CEO Rich Stoddart. Most recently, Davis was president of Vizeum U.S. since its launch in 2011. Under her leadership, Vizeum was recently named by RECMA as the fastest-growing media agency in the U.S. and globally. The hire is a return to Leo Burnett and Chicago for Davis, who arrives from a post as president of Vizeum US, and previously worked at the agency for 10 years, rising from account executive to VP, account director

Catherine Davis has been appointed as Executive Vice President and Account Director, overseeing the agency’s McDonald’s business in the US

Davis was named one of Adweek’s 2014 Media All-Stars. Active in social media, she has 18,000 Twitter followers and, in 2014, made Forbes’ list of 100 Must-Follow Marketing Minds on Twitter. Stoddart said of her appointment: “Cathy’s deep and diverse experience - digital, creative and media - is a rare marketing trifecta. Having spent time on the client side, she completely understands the challenges modern brands face today. I fully expect her leadership will lead to transformational change for our clients.”

DigitasLBi

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DigitasLBi has appointed Lorna Carmichael as Talent Director for the UK. Talent and capability development specialist Carmichael joins after a year at BP, where she was part of the team responsible for deploying a new global online talent management system. Prior to this, she spent eight years as part of Accenture’s Strategy Consulting practise, designing solutions to complex organisational challenges, and managing major transformation projects. As Talent Director, UK Carmichael will lead DigitasLBi’s team of Talent Partners, and further develop the agency’s industry-leading approach to learning and development and talent management.

DigitasLBi has appointed talent and capability specialist Lorna Carmichael as Talent Director for the UK

Carmichael will report to International Chief Talent Officer Sophie Ling, and will be based in the agency’s London office. Ling said: “I’m delighted to welcome Lorna to DigitasLBi. Her impressive track record and passion for creating and implementing transformational talent strategies make her the ideal leader for our brilliant UK talent team.” Lorna Carmichael, Director of Talent Management, UK at DigitasLBi added: “I really believe in DigitasLBi’s mission to become a place like no other, and I can’t wait to become part of it. Our aim is to make talent management an integral part of everything we do as a business.”

303Lowe

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303Lowe has made a raft of new hires in its Sydney office following a spate of new business wins this year including Audi, Macquarie University, Treasury and the Cancer Institute. Rebecca Day has been named as Chief Financial Officer for the agency.  In accounts management, Daniela Altiparmakova joins the agency as senior account director from VCCP UK where she worked on O2. James Lammert has also been brought on board as business director. Lammert was previously at STW Group’s Tribe Marketing. Technical lead Rob Shearling has joined from digital experience marketing company Spinifex/GPJ, where he was responsible for building interactive applications for brands such as Honda, Lexus, Cisco and IBM.  Chelsie Paulson has been appointed Social Media Strategist. She brings a depth of social media experience having previously worked as Social Media Director for the NSW Liberal Party, CRAFT political agency and WLTX News in the US.

303Lowe has made a raft of new hires in its Sydney office following a spate of new business wins this year

Susie Shaw has joined the agency as content manager, adding to the ranks of a burgeoning content creation and production capability. Betsy Oyler joins as digital media account and Joe Varacalli as digital media analyst. The agency has also hired Julie Vongchanh as senior digital producer, Louise Reimnitz as junior TV producer, Morgan Hind as traffic manager, Lachlan Tweedie as a web developer and Jen Wood as business executive. Finally, the agency has also welcomed: senior business manager Tahlia Phillips, who was previously senior account manager for Instyle Magazine at Pacific Magazines; business manager Milica Djurovic, who joins from JWT Sydney, where she worked on Unilever, Kimberly Clark, Energizer, and Transport for NSW; and business manager Alison Tanudisastro, who previously worked at Moon Communications and Droga5.

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In another announcement this week, 303Lowe also announced that Gavin Gibson will be leading 303Lowe’s integrated media offering. Gibson brings a wealth of experience to the agency and has a strong background in strategic planning across all paid, owned and earned media platforms. Gibson joins 303Lowe from OMD, where he was responsible for the agency’s strategic planning divisions, and has been a key player in OMD’s new business success and sits on the agency’s executive team. Gibson will assume a national role and work across both the Sydney and Perth offices. He will report to CEO Nick Cleaver, replacing Steve Sinha as national head of media at 303Lowe.

303Lowe also announced this week that Gavin Gibson will be leading 303Lowe’s integrated media offering

Cleaver said: “Gavin is a smart and accomplished thinker and we’re excited to welcome him to the 303Lowe team. His arrival will enable us to supercharge our full service offering and ensure all of our campaigns are planned and created utilising brand, channel and digital behavioural insights. His strengths and experience across programmatic, data, social and digital will also boost our capabilities and enable us to continue investing heavily in these areas.” Gibson added: “I am excited at joining the 303Lowe team and working in a full service integrated environment. I believe people’s media behaviour is a fundamental part of creating impactful and effective creative ideas that truly connect with consumers. The opportunity to be part of a team truly unlimited in terms of how it can translate client briefs into go to market campaigns is a very exciting proposition.”

Sunshine

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Sunshine has hired Hollie Newton, Global Creative Director at Grey London, into the newly created role of Executive Creative Director. Hollie will report to Al MacCuish, founder and Chief Creative Officer at Sunshine when she starts in early September. Hollie joined Grey in September 2013 as Global Creative Director, after a successful four year spell at Wieden + Kennedy London. Having led and won the worldwide Volvo Cars pitch, Hollie has led a creative turnaround for the iconic Swedish brand, including the two-time Cannes Grand Prix winning Volvo ‘LifePaint’ project. Hollie recently added the much loved McVitie's account to her portfolio, alongside new business and creative innovation projects. Hollie started her career in digital at Engine then went on to join Nitro, where she worked on Foot Locker and Volvo, having graduated from Falmouth and Exeter.

Sunshine has hired Hollie Newton, Global Creative Director at Grey London, into the newly created role of Executive Creative Director

MacCuish said: “Hollie represents the next generation of ECD: she can think as commercially as she can strategically, is as passionate about craft as she is about creating big ideas and she instinctively understands where brands can contribute to popular culture. Add to this the fact that she is incredibly optimistic and lovely, we couldn’t be more thrilled.” Newton added: “Sunshine is, by far, the most exciting creative agency right now, in perhaps the most exciting time Advertising's seen for decades. Their potential is enormous, and their sunny entrepreneurial spirit irresistible. To join an independent, rapidly growing agency - with all the freedom that brings - gives us the chance to define our own future. A completely different shape of work. If I can just work out how to get there from Shepherds Bush, we'll be off to a flying start.”

Havas Worldwide

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Havas Worldwide New York has announced the hiring of Andrea Gustafson as Design Director in the creative department. Andrea started her career working with renowned graphic designer David Carson and has worked with a range of talent from Axl Rose to Steve Stoute. In 2010, she was awarded the opportunity to design the Canadian Olympic team uniform and retail collection. As Head of Design at Johannes Leonardo, Andrea developed an internal design department, oversaw all design direction while contributing creative and strategic leadership to clients. She’s won numerous awards including a Cannes Grand Prix in 2011 and several Cannes Lions for her work on the Google Re:Brief campaign in 2012. She will work across the entire agency portfolio alongside Head of Art, Coral Garvey. She will report to Group ECD/Managing Director Jason Musante.

Havas Worldwide New York has announced the hiring of Andrea Gustafson as Design Director

Musante said: “Andrea is a unique talent – a bold voice and vision that will bring even more energy and excitement to the momentum we’ve been building in the Havas New York office over the past year.” Gustafson added: “I’m excited to join the team at Havas. They clearly value an integrated approach and are uniquely positioned to exploit the potential of design thinking in all phases of creative development. Plus, everyone is impressively talented and equally driven to deliver the absolute best work for our clients.”

Droga5

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Droga5 announced the appointment of Bill Scott to the role of Chief Executive Officer of the London office this week. Scott joins Droga5 from Grey London where he held the position of Group Managing Director. Scott joined Grey in 2013 after a 13-year stint at BBH, where he was Managing Partner and Client Services Director.

Droga5 announced the appointment of Bill Scott to the role of Chief Executive Officer of the London office this week

Commenting on Scott’s appointment, David Droga, Creative Chairman and founder of Droga5, said: “Bill is everything we were looking for in a CEO and more. A natural leader, blessed with the humility, class and inspiring ambitions that make him the perfect fit for this company.” Scott added: “The opportunity to work with David and the Droga5 team in New York to bring some of the same success to the UK operation was one too interesting to pass up. I have tremendous respect for all they have achieved in nine years in the U.S. and at just two years old, the UK office has a burgeoning list of clients and the passion to do brave, influential work.”

JWT London

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Dave Dye, one of the industry’s most respected and awarded creatives, is joining J. Walter Thompson London as a Creative Director and Head of Art. A true industry heavyweight, he has worked at some of advertising’s biggest and most creatively revered agencies - including two he launched himself. He will work across all accounts bringing this wealth of experience to bear in driving excellence, ambition and discipline in all areas of creativity and art direction. He will also be responsible for making sure the agency continues to deliver a hugely diverse portfolio of work for its whole client base, such as KitKat “Bendgate”, Mr Kipling “Edible Poster” or Shell’s “Morrow da Mineria” – the people powered football pitch. As a revered master in the craft he will also be pivotal in nurturing, mentoring and bringing together the new young talent hired by the agency in areas such as social, experiential and digital design.

Dave Dye is joining J. Walter Thompson London as a Creative Director and Head of Art

Russell Ramsey. Executive Creative Director at JWT London, said: “Dave is one of the art direction greats - a real master of the craft with amazing experience. Obviously, he’ll have a huge impact on the excellence and diversity of our output - but the hiring means more than that. He’ll have the opportunity to develop and inspire the young talent in the building.” Dye added: “J .Walter Thompson has evolved into a great modern communications agency creating hugely diverse work (look at KitKat if you don’t believe me) for a brilliant range of clients. The visual side of communications has never been more crucial, whether uniting disparate channels or capturing the essence of a brand, and I can’t wait to get started.”

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