AMV BBDO retains Google FAB Agency of the Year title
The 17th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last week at the quintessentially British “Hurlingham Club” in London. The black tie and posh frocks affair was held in honour of the nominees and winners of The 17th FAB Awards, which recognises outstanding creative work done for the global Food and Beverage Industry.
The night’s big winners were as follows, or you can click HERE for a complete list:
FABulous Award across Packaging Design, Retail Environment, Logo Design Brand Redesign & Brand Identity
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Nongfu Spring - Premium Mineral Water by Horse, London
FABulous Award across Press, Poster/OOH, TV & Cinema, Ambient & Radio
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Jardiland - Dog Fat Pants by Rosapark, Paris
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Whiskas - Maps Campaign by AMV BBDO, London
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Sainsbury's - 1914 by AMV BBDO, London
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Snickers - Brady Bunch by BBDO, New York
FABulous Award across Direct, Collateral & POS, Guerrilla, Sales Promotion, Integrated & Experiential
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DIA - Novelised Recipes by Leo Burnett, Madrid
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Lidl Private Label Milk - Bosse's Milk by INGO, Stockholm
FABulous Award across Interactive, Online, Digital & Best use of Media
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Pepsi Max - Unbelievable Bus Shelter by AMV BBDO, London
AMV BBDO was named The Google FAB Agency of The Year, winning a phenomenal fourteen nominations across the various categories, bagging ten FABs and three FABulous Awards on the night. Ian Pearman, Chief Executive at AMV BBDO, said: “It’s been an amazing night. Because of the clients we have it’s been an important set of awards for us. This is the pinnacle of success for anyone who works in food and beverage. To win in so many sub-categories of this industry is incredible. Success for such a range of brands and disciplines is terrific and we couldn’t be prouder.”
AMV BBDO was named The Google FAB Agency of The Year
Meanwhile, on the client side, Mars went home with The Google FAB Brand/Marketer of The Year Award after bagging a phenomenal 16 nominations across the various categories and winning seven FABs and two FABulous Awards on the night. The confectionery giants were recognised for multiple projects done in markets around the world, including USA, UK, Canada and the UAE. Bruce McColl, Global Chief Marketing Officer at Mars, said: “At Mars, we believe in the power of creativity to drive results for our business, which is why the 2015 Google FAB Brand / Marketer of The Year Award is so important to us. We are extremely proud to accept this prestigious award, which recognises the industry leading innovation and creativity of our Associates, our brands and our agency partners.”
“Homeless Lights” claims White Pencil at D&AD
At the end of 2014, Guy Chase from Scramble Soho worked with director Dan Nathan at ASD Lionheart on the award winning ADOT.com campaign “Homeless Lights.” The campaign has now picked up a White Pencil at the 2015 D&AD awards. The beautifully shot film features a cover of Radiohead’s “Creep” as we see a number of homeless people around London covered in Christmas Lights. The campaign aimed to raise money for both the Amy Winehouse Foundation and New Horizon Youth Centre, who work with the homeless and vulnerable. It is backed by Mitch Winehouse, Jon Snow, Barbara Windsor, Caprice, and other ambassadors.
Australian Effies attracts 190 Entries!
The Australian Effies continues to receive strong support with 190 entries submitted this year by 60 agencies on behalf of 87 clients. Entries were submitted across 20 categories, including two new additions, “Effective Advertiser of the Year,” celebrating clients who champion effectiveness, and “PR-Led Ideas,” where PR was the primary driver of the result. Entries will undergo the first round of judging tomorrow (Wednesday June 3), with finalists announced the following week. A second round will take place on Tuesday July 14 to determine the winners, with results announced at a presentation in Sydney on Thursday September 3.
The Australian Effies continues to receive strong support with 190 entries submitted this year
Effies chair Anthony Freedman said: “The Effies continue to attract high volumes of support each year because they celebrate the ideas that really count – those that achieve real results for client businesses and can prove it. It’s a trend that sends a great message of confidence in the value we are delivering as an industry. The new PR-Led Ideas category proved popular among both PR and creative agencies, demonstrating increasing integration of skills across agency disciplines. There will also be greater PR presence on the Effies jury this year to ensure a rounded perspective is being applied in the judging process.”
Misfit crowned kings of San Francisco by AICE
One-stop post shop Misfit have won the coveted “Best In San Francisco” distinction at this year’s AICE Awards. Misfit Founder, Doug Cox won the honour for “Watch It Work,” a 90-second Google/YouTube spot and the shop’s first assignment via SF agency Camp + King. Misfit, founded just last year, secured all three spots on AICE’s Best of San Francisco finalist list. Among the other two spots was one from Doug Cox and Misfit Editor Matt O’Donnell, who received an AICE nomination for Flipboard’s “My Magazine: Steve Hawk”. Cox is a nine-time nominee who previously won AICE Awards for his work with Old Navy (“Best of San Francisco” 2012) and Levi’s (Fashion/Beauty 2014). O’Donnell and Cox celebrate the win alongside Executive Producer Jim Vaughan, who joined the team in October and has since brought his agency-vet status to Misfit’s growing table of clients and award-winning work.
Cannes Lions announces Lions Live winners
After a record breaking number of votes, the Cannes Lions International Festival of Creativity this week confirmed the winners of Lions Live. The online initiative, in partnership with Mindshare and YouTube, brings a selection of sessions from the Festival stage live to people, wherever they are in the world. As 19,135 people, 9% more than in 2014, cast their vote on the sessions they most want to see, Donal Mac Manus, Head of B2B Brand Marketing, Google, Europe, said, “Cannes Lions is a key moment in the year where creators and innovators from all around the world come together to celebrate creativity and innovation. YouTube are happy to be part of that moment and believe Lions Live is a great opportunity to live stream some of the best elements of the Festival to those who are unable to make it."
The Cannes Lions International Festival of Creativity this week confirmed the winners of Lions Live
On seeing the winning sessions, Philip Thomas, CEO, Lions Festivals, commented, “The results of Lions Live are always interesting, it shows what’s top of the industry’s agenda. This is a solid mix of current issues – from the buzz around ‘disruption’ to climate change with former Vice President Al Gore, as well as data insights and lessons in creativity from top-performing, global clients – we’re delighted that we can bring this content to those missing out on Cannes Lions this year.”
The Lions Live schedule has been confirmed as:
Sunday 21 June
“How to Survive a Zombie Attack (and Harness Cultural Trends to Grow Brands),” hosted by MediaCom. In which the guys behind the hit show The Walking Dead talk zombie attacks and cultural phenomena.
Monday 22 June
Toolkit for Transformation,” hosted by Razorfish Global & Contagious. In which Razorfish Global and Contagious offer learning on the future of the industry.
Tuesday 23 June
“Sentience: The Coming AI Revolution,” hosted by PHD. In which Sir Tim Berners Lee, Creator of the World Wide Web, joins PHD's Mike Cooper to talk about the revolution that is Artificial Intelligence.
Wednesday 24 June
“Marketing For People,” hosted by Unilever. In which Keith Weed explores how our industry can transform to market for people in everything we do.
Thursday 25 June
“Social Networking Since 1864,” hosted by HEINEKEN. In which visitors will learn about HEINEKEN’s legendary creativity and its role in unlocking social networking around the globe to ultimately elevate their creative output.
Friday 26 June
“The Cannes Debate: Sir Martin Sorrell in Conversation with Al Gore,” hosted by WPP. In which Sir Martin Sorrell talks Live Earth: Road To Paris, The Climate Reality Project and the role of communications in political and environmental campaigning, with former US Vice President Al Gore.
Saturday 27 June
'25 Years of Disruption: Conversation with Today’s Most Disruptive Marketers’, hosted by TBWA. In which some of today’s most disruptive marketers join Jean-Marie Dru to discuss the role Disruption continues to play in creating and growing global brands.
The seven winning sessions for Lions Live 2015 will be streamed live via the Cannes Lions YouTube channel
Nick Emery, Global CEO, Mindshare, who are partners of the initiative, said: “We believe that we work in the most exciting industry in the world and we are delighted to be able to share some of the reason why with the wider marketing world. We believe that marketing has to be fundamentally adaptive to achieve the best results and Lions Live is an experience that adapts by allowing the viewers to decide the content.”
The Cannes Lions International Festival of Creativity this week confirmed the winners of Lions Live
Voting for Lions Live was open to everyone. Across a period of two weeks people were invited to cast their votes through the official Cannes Lions website. The seven winning sessions for 2015 will be streamed live via the Cannes Lions YouTube channel which will also be updated with Festival highlights throughout the Festival week, running from 21 – 27 June.
