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B-Reel London – Gemfields

Rather slim pickings this week, as ad land rallies to nurse its collective hangover from the Cannes Lions and the Brexit vote. Up first is this quite remarkable campaign from creative agency B-Reel & B-Reel Films. Together, the agencies are behind the latest campaign promoting ruby gemstones for Gemfields, the world's leading producer of responsibly-sourced rare coloured gemstones. Following on from a hugely successful global campaign featuring Mila Kunis and focusing on Zambian emeralds, Gemfields have now selected to work with a trio of up and

 

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