Grey London – Go Ahead!
This lively new spot for Go Ahead! Biscuits is directed by Blink Production's The Bobbsey Twins from Homicide, and supports the brand’s relaunch, encouraging consumers to make smart snacking choices through its “Snack Smart” proposition. Using GIF-related humour to bring the new proposition to life, the creative from Grey London aims to demonstrate the celebratory feeling you get when you make a smart snacking choice. It's a lightly humorous concept that sets the brand out as a less serious alternative to the more