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BMB – New Balance

You Are Your Toughest Opponent

In this inspiring new campaign for New Balance, the running shoes and apparel brand, BMB delves inside the mind of top athletes. “You Are Your Toughest Opponent” looks at the battles we fight within ourselves, the doubts that stop us from pushing harder, and the voices that tells us we'll never be good enough. The idea is for the motivational stories told in the campaign to help us all overcome those niggling voices in the backs of our

 

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