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Wieden+Kennedy – Chrysler

American-est

As a big fan of both The West Wing and independence Day, I couldn't help but be drawn to the concept of this campaign by Wieden+Kennedy Portland for Chrysler and their parent company FCA Global. “Premium to the People” features actors Martin Sheen and Bill Pullman, both of whom portrayed US Presidents in the aforementioned pieces of quality entertainment. The 60-second “American-est” ad featuring the actors launched online, whilst the election-focused 30-second “Swerve” launched on national TV earlier this week on February 15 (quite aptly President’s

 

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