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BMF – ALDI

Whilst it was once seen as the butt of a not particularly amusing joke, thanks to a significant brand refresh over the last few years, ALDI is now known for everyday groceries, special buys and low prices. However ALDI still isn’t known for its fresh foods. If BMF have anything to say about it, this won’t be true for long. Using a simple, direct and irreverent tone, the “So Fresh” campaign pays a musical tribute to ALDI’s high quality range of fresh fruit, and veggies. Five original

 

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