Ocean Outdoor – Team GB
Team GB has revealed details of its exclusive content partnership with digital out of home owner Ocean as it unites the nation behind the team prior to Rio 2016. The deal will see Ocean turn the nation red, white and blue with “as live” sporting images are carried across its 180 premium screen digital portfolio in nine UK cities as the Games play out. The partnership extends content across those screens operated by Ocean’s sister company, Signature Outdoor. Team GB is predicting another strong performance from the squad in 2016 - and every medal win will be relayed as it happens. Ocean’s screens (including the colossal IMAX banner in London’s Waterloo) will turn from white to either bronze, silver or gold as the medal tally rises. Accompanying exclusive media content will be supplied by Getty images, allowing the nation to celebrate immediately and together during each “Medal Moment.”
Team GB has revealed an exclusive content partnership with digital out of home owner Ocean
Team GB commercial director Simon Massie-Taylor, said: “This is the first time the British Olympic Association has partnered with an out of home media owner. Unique content, news, insight and updates generated from within the Team GB camp will keep the British public right in the centre of the Games experience in Rio across Ocean’s platform.” Ocean Outdoor marketing director Richard Malton, added: “Being recognised as a true, live streaming platform is a real watershed moment for DOOH and exclusive content will be key in such high impact environments. Naturally we’re delighted to be working with Team GB in helping to recreate the excitement we all experienced in 2012 for the British Olympic team competing in Rio next year.”
Core – The Fred Hollows Foundation
Independent Sydney advertising agency Core is set to create a series of new campaigns for The Fred Hollows Foundation, one of Australia's most respected charities. The agency has been appointed to handle all creative duties for the international development organisation, which focuses on ending avoidable blindness worldwide. The Fred Hollows Foundation was established in 1992 by eye surgeon Professor Fred Hollows and has helped treat and prevent blindness and other vision problems for more than two million people in Australia, the Pacific, South and South East Asia and Africa. Using a simple surgical process pioneered by Fred Hollows, the organisation can restore sight to cataract blind people for just $25 in some countries. Core will refocus campaigns around the not-for-profit's inspirational leader Professor Fred Hollows, who continues to be an iconic Australian figure. The agency's new work for the foundation will reportedly launch in the early months of 2016.
Core is set to create a series of new campaigns for The Fred Hollows Foundation
For the agency's creative partners, Christian Finucane and Jon Skinner, it is a return to working with a favourite organisation, after the pair first worked with The Foundation some 17 years ago. Finucane said: “We're so excited to be back working with The Fred Hollows Foundation. As creative people who work in a predominantly visual business, we have always been drawn to the Foundation's amazing sight-restoring work. We can't wait to make another big contribution to this inspiring charity.” Nick Martin, director of public affairs at The Fred Hollows Foundation, added: “Fred's legacy lives on through the support of hundreds of thousands of Australians each year who hear our compelling message for social change. We are looking forward to working with Core to ensure Fred's vision of a world without blindness is achieved.”
Cibo – Income&
Cibo has announced an exclusive 2-year relationship as Brand Experience Agency of Record for Income&, a financial technology company for which Cibo is already an investor. Income& was created to address the unmet need in the marketplace for fixed-income investment products with higher returns and lower risks. The company’s PRIMO products will feature yields greater than 5% with unparalleled transparency, and will be backed by high-quality mortgages. Like many brand new start-ups, Income& had a great product idea, but needed to raise their first round of funding to bring the product successfully to market. “I knew from my previous work with Cibo that they had all the skills we needed to create a brand and launch it,” said Chief Marketing Officer Keith Meyer. “We had a name and a logo, but we needed everything else.”
Cibo has been announced as Brand Experience Agency of Record for Income&
Understanding that the consumer experience IS the brand, Income& wanted to work with an agency that believed that as well. As Brand Experience Agency of Record, Cibo has been hired to ensure that across all touch points, and across all offline and online customer moments with the brand, the Income& experience will deliver on the promises the brand makes. Cibo developed brand experience architecture, messaging, positioning strategies and an online presence to lay a foundation for the brand. Cibo then went on to design the company’s mobile app, as well as a video demonstrating its use. “Engaging Cibo represents a unique opportunity,” concludes Chief Technology Officer, Vincent Phillips. “We have the chance to build our technology systems and processes starting from the ideal brand experience and working backwards, instead of the other way around.”
Group M – Ubisoft
Group M has been awarded the global media account for Ubisoft, just four months after it was given to Havas Media. Havas Media had won the business for the French video games publisher, including the £16 million UK media account, in July after a competitive pitch. The U-turn comes two weeks after Vivendi, the pay-television group owned by the Bolloré group, became the largest shareholder in Ubisoft, when it increased its stake to 10.39%. The Bolloré Group owns 60% of Havas, the holding company of Havas Media. Vincent Bolloré is the chairman and chief executive of the Bolloré Group and his son Yannick is the chief executive of Havas. Magali Florens, the chief executive of Mindshare France, said: “We are happy and proud to work again with Ubisoft and start a new and solid partnership based on trust.”
Group M has been awarded the global media account for Ubisoft
The Group M agencies will take on the business from January 2016. The UK, Germany, Spain and France accounts were held by the WPP-owned agencies prior to the review Havas won, but the rest are new wins for Group M. Maxus had lost the UK work but it has now been given back the business as part of the Group M move. It will also handle media planning and buying in Germany. Mindshare is taking on the majority of the global account, including in Austria, Belgium, France, Italy, the Netherlands, Poland, the Nordics and Switzerland. Mindshare will also handle the rest of the EMEA market for Ubisoft. MEC will work with Ubisoft in Spain and Portugal.
Weber Shandwick – MGM Grand Detroit
Weber Shandwick, one of the world's leading global communications and engagement firms, announced this week that it has been appointed public relations agency of record for MGM Grand Detroit, a unit of MGM Resorts International. Weber Shandwick will lead a comprehensive communications program to elevate MGM Grand Detroit's position as a leading entertainment destination in the Detroit metro area. The firm will also drive awareness of the hotel's corporate social responsibility initiatives, community partnerships and volunteer programs. Weber Shandwick has a long history of success delivering innovative and measurable results for leading brands. This includes a broad range of expertise from travel and lifestyle media relations to promotions, events, reputation management, and crisis and issues, creating bold, collaborative programs for destination, transportation and hospitality clients that fully leverage the diverse, global resources of the agency. Weber Shandwick has earned an unprecedented 18 Platinum Awards and four Best of Show Awards for its clients by the Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards.
Weber Shandwick announced this week that it has been appointed public relations agency of record for MGM Grand Detroit
Steve Zanella, President and Chief Operating Officer for MGM Grand Detroit, said: “Weber Shandwick brings a strong understanding of the local market and clearly showcased its ability and passion to deliver on a broad range of innovative and creative solutions that will help us achieve our goals. We're excited for this new partnership and are confident that together we'll collaborate to propel MGM Grand Detroit's reputation as the city's premier entertainment destination.” Ellyn Damiani, deputy general manager and MGM Grand Detroit account lead for Weber Shandwick Detroit, added: “MGM Grand Detroit's luxury accommodations and world-class dining and entertainment offerings make it a truly one-of-a-kind destination in the Detroit area. We're eager to start working with MGM Grand Detroit to engage visitors and showcase its contributions to the city of Detroit.”
