Gyro Manchester/Citypress – BRUSH
The Manchester office of Gyro and integrated PR consultancy Citypress have been appointed to lead a global marketing and communications brief for BRUSH, the world’s largest independent manufacturer of electricity generating equipment, who selected the two agencies following a competitive pitch process. Earlier this year, BRUSH announced that it had invested £30 million into a new manufacturing facility near Shanghai, China. In addition to its headquarters in Loughborough in the East Midlands, it also has sites in Blackwood in Wales, Pennsylvania and Houston in the United States, the Netherlands and the Czech Republic. Gyro will support BRUSH with a rebranding exercise before leading new creative campaigns for above the line activity across industry media globally. Under the communications element of the brief, Citypress will be operating an international media office service alongside standalone thought leadership and content marketing projects.
Gyro Manchester and integrated PR consultancy Citypress have been appointed to lead a global marketing and communications brief for BRUSH
David Bond, marketing and communications manager at BRUSH, said: “We’re transforming our marketing and communications to drive customer interaction and satisfaction on a global basis. gyro and Citypress stood out as the perfect fit to develop compelling propositions for diverse audiences in a highly technical product environment.” Danny Turnbull, managing director of Gyro Manchester, said: “It’s a real honour to be appointed to this venerable British brand and support its plans for growth. It is also pleasing to be working alongside our good friends at Citypress to elevate BRUSH to new heights.” Ricky Ambury, director at Citypress, added: “BRUSH has an outstanding story which is based on its proud history and status today as a truly global business that continues to produce new innovations. We’re excited that it will be our role to help the business to tell it.”
Mother London – LateRooms.com
Mother London has been appointed by hotel booking website LateRooms.com to lead its new creative advertising campaign. Mother London, who has also created award winning TV campaigns for MoneySuperMarket, Ikea and Stella Artois, was appointed following conversations between the hotel booking website and a number creative agencies about how to develop the brand. The activity will see LateRooms.com make a return to the nation’s television screens. Mark Waites, Co-founder at Mother London said: “LateRooms.com have a brilliant energy and want to make great work. What’s not to like?” Georgina Crosswell, LateRooms.com Head of Marketing, said: “We’re absolutely delighted to be working with Mother. The team there really impressed us with their strategic approach and creative ideas and we’re raring to get stuck in to developing a stand out campaign that captures the brand’s position and unique personality. Alongside TV, we’ll be looking to build an integrated campaign that can be rolled out across all channels and through every conversation we have with the consumer.”
Grey Sydney – Cure Brain Cancer Foundation
After a recent RFP and pitch process, the Cure Brain Cancer Foundation has just appointed Grey Sydney as their agency of record. Cure Brain Cancer, founded by the globally recognised neurosurgeon, Professor Charlie Teo, is the peak organisation for brain cancer research, advocacy, awareness and fundraising in Australia. Paul Worboys, COO of Grey Group Australia, said, “We are thrilled to be working with Cure Brain Cancer. There isn’t enough praise that can be directed towards these guys. They not only do an amazing job raising funds for this devastating and often overlooked disease, but are also supporting and driving global clinical trials to eradicate this disease. It’s also amazing to see a charity operate in such a positive and disruptive manner. And when you know that brain cancer kills more children in Australia than any other disease, you realise just how important it is for this foundation to succeed, and we are so proud to be a part of it.”
The Cure Brain Cancer Foundation has just appointed Grey Sydney as their agency of record
CBCF Head of Marketing and Communications, Julia Schaefer, added: “Our strategy is to collaborate with the most brilliant minds in the world to move the dial on brain cancer survival, which is appallingly low. Grey’s creative brilliance and team ethos fit perfectly into our cohort; they want more than anything to be famously effective for doing us all out of a job, which is not something you’d ordinarily receive from an agency partner. We all know that shock and statistics don’t engage the consumer anymore; they respond to human stories and experiences. We’re at a tipping point. This is the moment for brain cancer and I truly expect a new wave of NFP advertising to emerge as a part of this exciting partnership with Grey.”
Karmarama – Capita
Capita has hired Karmarama to create a recruitment campaign for the Army in 2016. Karmarama won a competitive four-way pitch that was run directly by Capita. JWT was the incumbent and re-pitched unsuccessfully for the business. The WPP agency remains on Capita’s roster, however, and will continue to create digital, SEO and CRM work for future Army activity. The new recruitment campaign will include TV, outdoor, radio and digital executions. Karmarama is tasked with boosting the number of applications for the Army by challenging 16- to 24-year-olds’ perceptions about a career in the military. Nik Studzinski, Karmarama’s chief creative officer, created award-winning work for the Army while at Saatchi & Saatchi in the 90s.
CP+B – American Airlines
American Airlines have asked Crispin Porter + Bogusky (CP+B) and MediaCom to manage its global advertising and media business. These global agency partners are known for inventive ideas that engage audiences and will create a new conversation for the American Airlines brand. American began its advertising agency review with pitch consultancy AAR in July of this year as part of a broader objective to evaluate all major partners to more effectively compete and deliver on its vision to restore American to the greatest airline in the world. CP+B and MediaCom will be responsible for delivering strategic and creative marketing solutions across the globe.
American Airlines have asked Crispin Porter + Bogusky and MediaCom to manage its global advertising and media business
Fernand Fernandez, American's VP of Global Marketing, said: “From the very start, CP+B and MediaCom showed a clear understanding of American's assets and opportunities, and it all starts with our 100,000 employees. We want to capture the enthusiasm and passion our employees have for the future of the airline and deliver that message to our customers with a genuine and unique campaign. We think our employees and our customers will be proud of how CP+B and MediaCom work with us to present American's brand in the coming years.” Lori Senecal, Global CEO for CP+B, added: “We are honoured and excited that American has chosen CP+B and our partner MediaCom to help them achieve the bold ambitions they have for their brand. We are really inspired by their energy and vision, as we love working with forward thinking clients to drive brand and business growth.”
