Independent digital marketing agency Frequency540 has hired veteran creative talent Tom Quish to oversee creative content and campaign development for a number of its ambitious clients. Quish, former Razorfish creative director, will lead all creative for the Chicago-based agency's work with Lincoln Park Zoo and Jackson Hewitt, focusing on custom content creation and acquisition efforts. He will also oversee creative campaign development for the agency's social impact portfolio, driving attention to issues related to global poverty, education and equality. In his more than 15 years of experience, Quish has led award-winning digital work for leading brands including Oreo, Kellogg's, AT&T and Caterpillar.
Frequency540 has hired veteran creative talent Tom Quish to oversee creative content and campaign development for a number of its ambitious clients
Quish's experience includes nearly a decade at Razorfish, where he began as a senior designer before working his way up to creative director. Prior to Razorfish, he worked as a graphic designer for Slattery Design Group and Cagney + Dowell. Quish attended Valparaiso University, where he studied art and English. FQ540 CEO Andrew Swinand, said: “Tom is known for inspiring and motivating cross-functional teams to create experiences that resonate with people. His skills are a great fit with the work we do here.” Quish added: “I chose Frequency540 because they understand that customised content is the future of digital marketing.”
Geometry Global North America
Geometry Global North America has announced the appointment of Todd Szahun to Head of Digital. In this newly created role, Szahun joins Geometry’s New York office to oversee the innovation and advancement of the agency’s digital capabilities – bringing together all digital expertise within the agency and across the wider WPP digital and shopper communities. The creation of this role reflects Geometry’s commitment to delivering seamless omni-channel shopper experiences, with digital at the centre. Szahun will also continue in his current role with WPP’s Data Alliance – a horizontal unit that helps WPP companies access and leverage data – where he serves as VP of Data Strategy and Partnerships.
Geometry Global North America has announced the appointment of Todd Szahun to Head of Digital
Geometry North America CEO, Carl Hartman, said: “This is an extremely important hire for Geometry and our clients. Todd brings a wealth of knowledge in digital, technology, and data along with deep relationships across WPP’s digital and media partners. Under Todd’s leadership, we will bring together and deliver the kind of effective integrated omni-channel programs consumers and clients expect. Everything we do leads to purchase, and every program we put into place needs to prove that we own the purchase decision journey. Todd’s expertise and connections with key e-commerce partners such as Amazon, will help Geometry continue to own the path to purchase by ensuring our clients’ programs reach consumers the way they shop, across channels, and across devices.”
Geometry Global UK
Colombia’s award-winning creative Juan José Posada has been named chief creative officer for Geometry UK. As the UK’s Chief Creative Officer he becomes responsible for leading and inspiring the agency creativity across all clients including Heineken, Vodafone, GlaxoSmithKline, Coca-Cola, Philips, Emirates, Bacardi and Mondelez. In his current dual role as Executive Creative Director, Latin America, and Executive Creative Director of Colombia, Juan José has helped to put Latin America on the international creative map. Within two years of Geometry’s launch, Colombia was ranked as a Top 15 agency across all Latin America by El Ojo de Iberoamérica and a Top 3 agency in Colombia in all major festivals.
Colombia’s award-winning creative Juan José Posada has been named chief creative officer for Geometry UK
His creative leadership and flair for effectiveness has led to the region being recognised at major award shows including the Cannes Lions International Festival of Creativity with a Gold Design Lion in 2015 for “Priceless Traps” and One Show Gold Pencil for “Terribly Delicious” – both firsts for Colombia. In addition, earlier this year he was a juror at Cannes Lions. His winning work also includes D&AD, Clio, Wave, FIAP and Grand Prix at El Ojo de Iberoamérica among others.
Iris has announced the appointment of Dipti Bramhandkar as Head of Planning. Based in New York, Dipti will be responsible for taking on the strategic leadership for the agency, working closely with the Americas leadership team, and reporting into Sam Noble, Chief Strategy Officer. Dipti will work across all of the agency’s clients, including Diageo and Barclaycard. Previously Dipti held senior strategy positions in New York and London at agencies such as Lowe & Partners (Mullen Lowe Group), BBDO and McCann Erickson. Most recently, Dipti ran her own strategy practice, DB Quill, working with agencies including DDB/Adam&Eve, ClearBlueSky, Mullen and The Burns Group. She will also work closely with Adam Abrahami, Director of Concise, iris’s insight, CRM and consulting arm, which delivers deep consumer insights, market leading analytics and commercial rigour for clients.
Iris has announced the appointment of Dipti Bramhandkar as Head of Planning
Sam Noble, Chief Strategy Officer at Iris, said: “Dipti’s a fantastic addition to our team in New York. She brings amazing diversity, is super smart and has a deep understanding of how provocation and participation can help modern brands shape culture and outperform their categories.” Dipti Bramhandkar, Head of Planning, added: "I will be focused on making creative strategy the heartbeat of the agency, fostering dynamic relationships with clients, diversifying our capabilities and helping to build culturally impactful, emotionally resonant and hard working Participation Brands.”
Global digital creative agency POSSIBLE has announced the appointment of John Cunningham as its new Global Chief Technology Officer. Based in London and reporting to Global CEO Shane Atchison, John will lead all of POSSIBLE’s global technology initiatives, ensuring advancements in technology are used to support the agency’s creative vision. Boasting a background in electronic design and formerly Chief Technology Officer EMEA at Razorfish, John has a passion and history for developing effective technology solutions for leading brands. Prior to this, John served as Head of Creative & Technology at Pixelpark, where he managed the Convergence Studios team based in London and worked across accounts in Europe.
POSSIBLE has announced the appointment of John Cunningham as its new Global Chief Technology Officer
Shane Atchison, Global CEO, POSSIBLE, said: “We are delighted to welcome John as the new Global Chief Technology Officer. At POSSIBLE we are all about breathing in technology and breathing out creativity. In this position, John will truly redefine the role—he brings with him a unique blend of technological expertise, matched with a strong track-record of delivering creative solutions for clients. John is perfectly placed to move forward the technology developments in the agency as we continue to create world-class campaigns that meet our client’s business needs.” Cunningham, added: “I love seeing how tech can be best used to enhance brand accessibility and inform the creative process. POSSIBLE will provide me with the perfect platform from which the team and I can really push the boundaries of where data, technology and creativity meet.”
Piers Guilar has been appointed Executive Strategy Director for FITCH EMEA, to lead the strategy practice and key client projects. Guilar began his twenty year career at Saatchi + Saatchi, after which he held senior strategy roles at Interbrand, JKR, FutureBrand and Siegel+Gale. He has led many high profile accounts, guiding them through important brand development and communications initiatives, including Orange, Barclays, McLaren, Saudi Aramco, Guinness, Harley-Davidson and Müller.
Piers Guilar has been appointed Executive Strategy Director for FITCH EMEA
Guilar will report into EMEIA CEO David Blair, who said: “As a business we are committed to delivering an integrated offering across brand and design. With a wealth of experience Guilar will spearhead our strategy team across EMEA. I am delighted to have Piers on board to drive our ever-growing and diverse strategy offering.”
Brand Union has appointed Marta Swannie to the new position of Digital Creative Director. Marta will be leading the overarching direction of the agency’s digital creative strategy. Swannie joins the London team after working as a freelance consultant for a wide range of iconic brands, including the National Trust, as well as several start-up companies. Having worked with major brands including PlayStation, Orange, EE, Red Bull, P&G and Sony, Marta has a wealth of experience across UX, interactive design and branding. She has an outstanding track record in developing brand experiences and creative digital solutions to business problems, with impeccable results. Swannie also co-founded digital agency Picture Cabinet in 2002, which gave her the opportunity to focus on product development and experience design.
Brand Union has appointed Marta Swannie to the new position of Digital Creative Director
Jonny Westcar, London MD at Brand Union, said: “We are thrilled that Marta will be joining our team in London. Her wealth of experience and highly accomplished background will make her a great asset to the team. I look forward to seeing her innovative approach and fresh-thinking applied across the agency, ensuring our team continues to deliver creative campaigns, which are seamlessly connected and beautifully designed. Marta will be working with our Executive Creative Director, Clare Styles, to deliver our creative strategy.” Swannie added: “It’s a really exciting time, both in the digital and branding industries, as we see technology rapidly changing the landscape. I am excited to be joining such an incredible team, at a leading branding agency, where creativity is the heart of the business. I’m especially looking forward to expanding upon the fantastic work the team are already creating and pushing new frontiers to define the standard of excellence of our industry.”
M&C Saatchi Melbourne
M&C Saatchi Melbourne has appointed Rebecca Robertson to the role of Client Services Director. The move is a return to her hometown for Robertson after a number of years overseas either side of the Atlantic, most recently as VP Account Director at Saatchi & Saatchi New York. There she led the Chase Commercial Bank business and General Mills brand Yoplait. Robertson was instrumental in driving significant growth on the Chase business in six months to become one of the biggest on Saatchi’s NY roster. Previously she was Digital Account Director at Glue Isobar in London working on the likes of Royal Bank of Scotland/NatWest Bank after a stint client side as Advertising Manager at giant UK telco O2. Robertson kicked off her career at DDB in Melbourne where, as an Account Manager, she was selected in the agency’s ‘Young Rising Star’ program.
M&C Saatchi Melbourne has appointed Rebecca Robertson to the role of Client Services Director
David Dahan, who joined as MD in May to partner ECD Paul Taylor, said: “Rebecca has the perfect combination of local and international experience. Normally Australian talents of that calibre stay abroad, we feel lucky Rebecca has decided to come home to us. This is the start of a new era for M&C Saatchi Melbourne.” Robertson added: “Having worked for such a dynamic agency in New York, it was important for me to find an opportunity back in Australia that offered a similar sense of drive and vision. I look forward to working alongside David and Paul, and the broader M&C Saatchi team, in helping build the momentum of the Melbourne office mirrored by the great things the agency is achieving in Sydney. It’s really exciting to be part of that growth.”
DigitasLBi has appointed Paul Dalton to the role of International Chief Media Officer. Dalton, who was previously Executive Vice President, Communications Planning at DigitasLBi in New York, will now be based in London and responsible for leading and growing DigitasLBi’s media offering across international markets. In his new role, Dalton will help blend DigitasLBi’s industry-leading data, creative and technology capabilities to deliver transformational media strategies for the agency’s clients. Dalton joined DigitasLBi in New York as Senior Vice President, Media in early 2012. He was subsequently promoted to Head of Media Planning and then Executive Vice President, Communications Planning. With overall responsibility for communications planning, offline media and media tools, Dalton also led key media accounts including Delta, the New York Stock Exchange and Motorola.
DigitasLBi has appointed Paul Dalton to the role of International Chief Media Officer
Dalton will report to Ewen Sturgeon, Chief Executive Officer, International at DigitasLBi. Sturgeon said: “Paul is a true innovator in media, as evidenced by the accolades he’s collected throughout his career. His highly strategic, data-driven approach and understanding of the role of creativity and content mean he’s perfectly placed to lead our media offering internationally.” Dalton added: “DigitasLBi has the unique blend of data, technology and creativity required to develop media solutions which drive competitive advantages for clients. I’m looking forward to working with our teams internationally to fully harness these capabilities.”
FCB Buenos Aires
FCB Buenos Aires has announced that Lulo Calio will join as creative director. The hiring of Calio comes one month after the appointment of Santiago Puiggari as president and CEO of the Argentinian agency. Calio’s advertising career began at age 19 in Group Y&R. There he designed for Converse All-Stars, Citibank, Revlon, Ford and other brands as he finished his training in graphic design and image and sound design at the University of Buenos Aires. In early 2015, he began working at Santo, which was selected as one of Coke’s three major agencies. At Santo, Lulo was the creative director for Coca-Cola, Avon (Global), Buchanan’s, Sony and the Quilmes Brewery brands. FCB Buenos Aires currently has clients such as Beiersdorf, Mondeléz, Chrysler Argentina and Latin America, SABMiller, NewSan, Fargo and Pernod Ricard, among others.
Lulo Calio will join FCB Buenos Aires as creative director
Puiggari said: “I am very pleased to have Lulo as part of the agency to direct the creative team. He is a bright professional with lots of experience and an excellent personality. The experience accumulated during his career will be key to the future development of FCB Buenos Aires.” Calio added: “I am delighted to be part of FCB during this new stage of its long history. I’m happy to be back at a place where I learned a lot during the early years of my career. With the support FCB Buenos Aires has from the global network, the large clients and the team that is being built, there is no doubt that it is in an exciting growth stage.”