TBWA\Chiat\Day LA
TBWA\Chiat\Day LA has announced Renato Fernandez as Worldwide Creative Director at the agency, with responsibility for the Gatorade brand. Previously Creative Director for Gatorade in the U.S., Renato's promotion extends his role to oversee all creative development of work for Gatorade in the U.S. and in its key global markets, as well as other TBWA network global projects. Renato will continue to report into Executive Creative Director Brent Anderson overseeing the Gatorade brand. He has been with the agency since 2011, when he relocated with his family from Brazil. As Associate Creative Director, he played a pivotal role in the pitch-winning team that brought the Adidas World Cup campaign assignment to TBWA, and specifically lead the creation of "I am Brazuca" activation and World Cup Finale film. In 2014, Renato assumed creative leadership of the agency's Gatorade U.S. Business.
TBWA\Chiat\Day LA has announced Renato Fernandez as Worldwide Creative Director
“Renato is one of those relentless characters for whom good is not good enough,” said TBWA\Chiat\Day LA Chief Creative Officer Stephen Butler. “His appetite for great ideas and the rigour he applies to those ideas make him one of the best as both a creator and a mentor. We look forward to his continued inspiration and dedication.” Renato's work has been recognised at several international creative festivals, including Cannes Lions, One Show, D&AD, Clios and LIA. He has also served as a jury member for both Cannes and Clios.
Calling Brands London
Global brand consultancy Calling Brands London, part of full service communications group Engine, has announced the appointment of Joe Goldberg as Senior Consultant. In his new role, Goldberg, who was previously an Associate at Mimo Brands, will be drawing on his wealth of experience in brand strategy development. He’ll be looking at ways to enhance the capabilities of the business and deliver a greater level of purpose to clients. He also brings expertise in developing customer experience and new product development guidelines across multiple sectors, in particular retail and services areas. This latest announcement signifies further expansion for Calling London, which appointed Chris Westlake to the newly created role of Head of Client Services in February.
Calling London has announced the appointment of Joe Goldberg as Senior Consultant
Joe Goldberg, Senior Consultant at Calling London, comments: “Establishing brand purpose has never been more critical for businesses, but if it’s going to be achieved successfully it must stretch far beyond the marketing department, touching every aspect of an organisation. Calling has an exciting portfolio of clients and, critically, are passionate about putting purpose at the core of each. I look forward to supporting the growing team in delivering the best experience to clients.” Dan Bobby, CEO of Calling London, adds: “As we expand, identifying skills and talent that complements our team and enable us to evolve in line with changing client needs is critical. Joe’s expertise and strategic background, which stretches across a range of sectors, strengthens our offering.”
Cheil Worldwide
Cheil Worldwide has appointed Dean Pinnington and Luke Ashton as Global Creative Directors. Dean and Luke join from their own companies, where they worked as creative consultants in London. They will be based in Seoul, and will help lead Cheil’s global creative. They report to Wain Choi, Global Vice-President Executive Creative Director of Cheil Worldwide. The appointments are part of Cheil’s push to boost global creativity across the network. In 2008, the duo began working together as freelancers. Together they have worked at most of the major agencies in the UK, providing a wide range of creative services across Europe on global accounts, and won numerous international awards. Whilst at AMV BBDO, they helped the agency win Best Direct Agency at Cannes.
Cheil Worldwide has appointed Dean Pinnington and Luke Ashton as Global Creative Directors
Wain Choi, Global Executive Creative Director of Cheil, said: “I've had the pleasure of working with Dean and Luke before. Most of the projects were demanding from a timing point of view and briefs were constantly moving. However they were always willing to find the best solution. I am confident that they will be a great asset to my creative department”. Ashton added, “Cheil has projects that any creative in the world would want to work on. They are winning the big awards, because they ask ‘Wouldn’t it be great if we could do this’ and then put all their energies into finding a way to do it. That’s what got us excited, as that’s the way we’ve always worked.” Pinnington also commented: “Cheil’s rise as an important player in global communications is perfectly in line with the attitude of a city that is thirsty to promote its ability to innovate and challenge conventional wisdom. I am ready to enjoy the journey with everybody in our global network.”
Brand Union
WPP owned global brand strategy and design agency Brand Union, has appointed Iain Ellwood to the new position of Worldwide Strategic Growth Director. Iain joins the Worldwide team to provide deeper growth expertise for Brand Union’s clients to help accelerate brand-driven business growth. Ellwood joins the global agency after heading up his own management consultancy, Senate, for the last three years. Prior to this, he held the position of Head of Consulting at Interbrand. Iain has deep experience in many industry categories, with particular expertise across the financial services, telecoms, hospitality and automotive sectors. Ellwood will work with clients to optimise their brands and the brand experience as a strategic commercial growth tool. In addition, Iain will be responsible for building additional services and capabilities for the network and client’s businesses. He starts on 11 May will report to Simon Bolton, Worldwide CEO and will work closely with John Shaw and the regional strategy heads to develop additional services and content that supports Brand Union’s offer.
Brand Union has appointed Iain Ellwood to the new position of Worldwide Strategic Growth Director
Bolton commented: “I am delighted that Iain is joining Brand Union. He has many years of experience advising businesses at C-Suite level and he is an expert at helping brands reach their full potential to deliver growth. He will be a key player in an increasingly powerful strategic capability at the agency.” John Shaw, Worldwide Head of Strategy and Planning at Brand Union, said: “Iain will be a great asset to Brand Union, helping brands put in place the foundations for the delivery of a connected and powerful brand experience. I look forward to working with him.” Ellwood himself added: “I’m delighted to be joining Brand Union’s talented team and excited about how our combined capabilities can accelerate clients’ brand and business growth.”
KBS+
KBS has announced the appointment of Jennifer Hohman as Global Chief Marketing Officer, effective immediately. A seasoned marketing executive, Hohman brings significant global experience and a reputation as a results-driven, creatively focused global marketer to the agency. Hohman will lead new business development and global marketing of KBS as the agency continues to expand and deepen its foothold in North America, Europe and APAC, helping the agency deliver on its mission to invent highly creative marketing firsts for world class brands. She will oversee efforts for the entire KBS global stack across offices and specialisms. Hohman will report to Guy Hayward, Global CEO of KBS, and Ed Brojerdi, CEO of KBS New York.
KBS has announced the appointment of Jennifer Hohman as Global Chief Marketing Officer
"We are very excited to have Jennifer join our team. Her vast expertise as a widely respected agency leader coupled with her track record of accelerating growth for large global agency networks will be incredibly valuable as we rapidly grow our footprint around the world and continue to aggressively drive KBS to become the agency with the most agile, seamless stack of capabilities," said Brojerdi. "It’s an exciting time to be joining KBS as the agency is at a pivotal time in its business transformation and global expansion,” added Hohman. “I’m looking forward to building upon its reputation as the brand agency for an inventive world and to solidify its position as the most integrated communications agency around the world.”
GPY&R
George Patterson Y&R Sydney continues to strengthen its creative team this week with the hire of senior digital art director, Tim McCracken. Having spent the last two years at AKQA San Francisco, McCracken worked on campaigns for Visa, Levi’s, Verizon and Target. He was behind Visa’s ‘Samba of the World’ World Cup work, the ‘Live in Levi’s’ global campaign, as well as digital experiences for Verizon destination stores. Prior to AKQA, McCracken worked at Crispin Porter + Bogusky for five years, in both their London and Colorado offices.
George Patterson Y&R Sydney continues to strengthen its creative team this week with the hire of senior digital art director, Tim McCracken
McCracken is part of GPY&R Sydney’s continued commitment to investing in a genuinely integrated offering to its clients. Patts Sydney ECDs, Bart Pawlak and David Joubert, said: “There are a lot of agencies out there with a very narrow view on how digital should be used. And while they may be impressing clients with how well versed they are in the new media landscape, it feels like there's a real need for combining all of the ‘tech’ with legitimate ideas and engaging narratives. It's our focus and luckily Tim brings both.”
Orchard
Orchard has bolstered its creative ranks with the appointment of Lyndon Hale as executive creative director. Hale is a 26 year veteran of the marketing industry, with a career that has spanned from South Africa to the UK and on to Australia, where he moved in 2007 to become ECD and managing partner of Tongue (sold to STW in 2010). He has worked ATL BTL, Integrated and Digital as a creative director, and now focuses on the digital sector as he believes in the transformative power of digital for businesses in the new networked economy. Prior to joining Orchard, he was creative director at Imagination working with clients including Commonwealth Bank, Telstra, Amex, MCA, City of Sydney etc. Before that Hale was ECD at Bullseye with responsibility for the creative offering across four offices in Australia and South East Asia.
Orchard has bolstered its creative ranks with the appointment of Lyndon Hale as ECD
Wai Kwok, managing partner at Orchard said of Lyndon’s appointment: “Lyndon’s appointment is very exciting for the agency, his deep background in technology and more recent integrated experience was the blend we were looking for. He’s an important addition to a talented leadership team. As one of the largest independents in Australia we have a very clear charter on how the agency is continuing to grow in the creative technology space. A big part of this is attracting the right type of talent to deliver on this and Lyndon fits the bill.” Hale added: “I’ve joined Orchard at a great time, and I hope with the team to be able to produce some fantastic work. We’ve already started to work and win some great clients which the agency is going to share later.”
POSSIBLE London
Creative digital agency POSSIBLE announced a significant senior appointment to its leadership team in the London office this week. Simon Law has been appointed as Chief Strategy Officer, and will be responsible for developing the agency’s strategic planning direction to build on its market leading position. Law is one of the first agency leaders to have worked in the new field of data & content optimisation and will use this expertise to drive increased insights and value from digital data for POSSIBLE’s extensive list of top brand clients such as Heineken, Canon, Shell and Microsoft. Previously Law has held leadership positions at other advertising and digital agencies, such as Goodby Silverstein & Partners, TBWA\London and SapientNitro.
Simon Law has been appointed as Chief Strategy Officer at POSSIBLE London
Commenting on his appointment, Law said: “One of the big things that swayed me to join POSSIBLE was meeting the team and seeing the passion Lucas, the ECD, brings to the creative offering. Having met Neil 20 years ago when I was at Saatchi and Saatchi, I’m now looking forward to working together to build a famous digital agency. After the past few years at the coalface of data, this is the opportunity to further build a department that truly fuses data and planning to drive strategy focused utterly on creative results.” Neil Miller, UK CEO of POSSIBLE, added: “Simon is the latest in several strategic leadership appointments at POSSIBLE. He has great expertise in creating tech and marketing opportunities based on current trends, and is perfectly placed to translate these into effective solutions for clients.”
Gravity Road
Gravity Road has appointed BBC World Service’s Head of Marketing, Ruairi Curran as its Head of Planning. Ruairi’s appointment marks the agency’s third senior hire in the last six months, following the recent appointments of MD Katie Lee and Creative Partner, Pete Connolly, as it focuses on bolstering its brand strategy discipline. Ruairi’s role will be to head up the agency’s planning output across its client base, which includes Sainsbury’s, Bacardi Global, Cadbury and Bauer Media. He joins Gravity Road following eight years at the BBC, which he joined in 2007 as Marketing Manager for BBC Two. He started his career at Lowe in 2003, two years after it won Agency of The Year, and spent four years learning the planning craft on Tesco, Stella Artois, Innocent Smoothies, John Lewis and Unilever before he made the move client-side to join the BBC.
Gravity Road has appointed BBC World Service’s Head of Marketing, Ruairi Curran as its Head of Planning
Founding partner Mark Eaves, said: “At Gravity Road we are not trying to recreate a traditional agency. We’re unique. Our diverse backgrounds and disciplines enable us to not only be at the forefront of creativity, but also recognise the best and most important bits of big agencies. We have no doubt that Ruairi is going to be a great addition to the senior team.” Curran adds: “I am delighted to be joining Gravity Road. The agency has something special going on and I am made-up that the guys have asked me to come on board – I’m looking forward to playing as big a part as I can.”
Lowe Campbell Ewald
Lowe Campbell Ewald has announced the addition of Jim Houck as Executive Creative Director. In this new role based in San Antonio, Houck will lead all creative efforts on behalf of USAA and will report directly to Mark Simon, Chief Creative Officer. Prior to joining Lowe Campbell Ewald, Houck was a freelancer at various advertising agencies including The Martin Agency, Deutsch LA, Saatchi & Saatchi NY and DraftFCB. Before his freelancer roles, Houck served as ‘Horsepower’ at Crispin Porter & Bogusky and Global Director of Branded Entertainment at SapientNitro. He has worked on multi-platform campaigns for some of the world’s top brands and his work has been recognised by the Cannes Lions, One Show, CLIOs and International ANDYs.
Lowe Campbell Ewald has announced the addition of Jim Houck as Executive Creative Director
Simon commented: “Jim's experience working with top brands, and his ability to truly understand the soul of a brand and creatively express that in actions, as well as communications, makes him invaluable to Lowe Campbell Ewald.” Houck added: “I’ve always been lucky in this business and I’ve always gotten to work with very smart folks at very good places on very good accounts. I’m impressed with the agency’s close relationship with USAA, and it’s always a great opportunity to work with a client who is truly outstanding at what they do. When a client performs their services exceptionally well, it makes creating smart, hip, meaningful work for them a lot easier.”
