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Top 10 Ads of the Year: 2016

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Another 12 months and another few hundred ads to sort through, but this year it was actually more of a pleasure than a chore. My only criteria this year was that I vowed to steer clear of any spots that were tied to heavily to a particular pop culture moment, which means no US Election themed spots, no Olympics (though yes, the Channel 4 “Superhumans” stuff was all quite excellent) and no Brexit! Otherwise, it was fair game, and the result is a pretty eclectic bag to say the least.

 

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