J. Walter Thompson/MPC – Berocca
J. Walter Thompson London and Berocca have introduce “Roccy,” a chameleon who body pops to Panjabi MC, in a brand new through-the-line campaign that aims to get the UK energised this spring. Berocca is spending £3 million to communicate how Berocca can help energise your day to help combat tiredness and fatigue, of which 66% of UK consumers currently identify as their #1 health concern. Roccy personifies energy and brings with him an entertaining, vibrant and charismatic personality back to the brand. The
