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Leo Burnett – McDonald's

McDonald’s has launched a dependably bold new TV spot from Leo Burnett promoting its Chicken Legend range. The spot features an incredibly intimidating Judo instructor at what appears to be a village hall and a man stepping forward to fulfil the role of the “Legend.” Which he definitely appears to do, at least in the modern colloquial sense. The campaign will run across TV, Cinema, OOH and social media, is light and easily digestible. The same probably can't be said of the sandwich it's pushing, but

 

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