Golin/MullenLowe London – Magnum
Model and actress Cara Delevingne has headed up a double-branded campaign launch for Magnum and Moschino at the Cannes Film Festival that urges viewers to “Release the Beast.” The slot, culminating in the release of several animated beasts, underlines an unusual collaboration between the confectionery and fashion brands. The work from Golin and MullenLowe London accompanies a bag launch at the festival where the film's beasts are given pride of place. Viewers are also encouraged to use the brand's personalised Gif creator.
