DigitasLBi – Kellogg's
DigitasLBi has been appointed as the retained digital agency for Kellogg's across the EMEA region following a competitive pitch. DigitasLBi will now partner with Kellogg’s to develop and implement a category-leading digital marketing strategy for all brands across key EMEA regions. In line with Publicis Groupe’s Power of One approach, and in order to demonstrate the need for a seamlessly integrated agency team with data and digital at its heart, DigitasLBi chose to pitch for the Kellogg business in partnership with its current creative agency Leo Burnett. DigitasLBi will now work alongside Kellogg’s other agencies to deliver a fully joined-up marketing approach for its brands. The deal is the latest example of Publicis Groupe agencies joining forces to pitch and win new business, and follows the recent appointment of a DigitasLBi-led Publicis Groupe agency team to Shangri-La’s global digital business.
“We couldn’t be happier about having the opportunity to work with Kellogg’s” Lianne Dixon, International Client Service Director at DigitasLBi
Dentsu Aegis – Kellogg's
In related news to the piece above, the cereal brand has chosen Dentsu Aegis Network agencies Carat and iProspect to continue leading its European media planning and buying business. The announcement follows an six month, in-house review from Kellogg's media and procurement teams and will see the two agencies handle all cereal and snack brands, including Pringles, across 31 markets in EMEA. It marks a continuation of Kellogg's longstanding relationship with Carat who first came on board in 2008 before iProspect was appointed to drive digital performance for all brands. The decision reflects the agencies' positioning in the top RECMA’s global report as number one media agency and number one search and activation agency, respectively.
“Being selected by Kellogg's once again, is testament to the diverse capabilities within our network” Tracy De Groose, CEO of Dentsu Aegis Network UK & Ireland
DDB Canada – YWCA Montréal
YWCA Montréal has appointed DDB Canada’s Montréal office as its agency of record via a pro-bono partnership that sees the agency helping to strengthen the brand and creating awareness of the valuable services it provides. Founded in 1875, YWCA Montréal is one of the oldest community organisations in the city, committed to building a better future for women and girls in an egalitarian society where they have the power and opportunity to realise their full potential. As the agency’s first assignment, DDB Canada Montréal will start work on an awareness campaign focusing on hypersexualization to ultimately stop the sexual exploitation of high school-aged girls being recruited as sex trade workers. The powerful new campaign is slated to launch in September 2016.
“We’re proud to use our Omni-Channel approach to elevate YWCA Montréal and bring issues impacting women to the forefront” Monique Brosseau, VP/MD at DDB Canada Montréal
KBS Albion – Zopa
This week has seen the appointment of KBS Albion by Zopa to work as creative and strategic agency across their brand and communications after a competitive 4-way pitch process. KBS Albion was successful in winning the pitch by providing the Zopa team with a clear vision of the future opportunity for their brand and business. The agency responded to the brief starting with an entire strategic review of their brand in the broader business context, rather than presenting a traditional creative campaign at pitch. Zopa is a Fintech company that specialises in new and innovative ways to invest and borrow money online. The company was recently awarded the MoneySuperMarket’s ‘Supers 2016’ award for best personal loan provider. Zopa has made the appointment in preparation for a significant investment in both marketing and new product initiatives.
“With a strong history of partnering with disruptive businesses we are extremely excited to be partnering with the original disruptors in the FS category” Paul Jakimciw, CEO of KBS Albion
Whybin\TBWA Melbourne – Schweppes
After a four-way competitive process Schweppes Australia has appointed Whybin\TBWA Melbourne as its full service agency partner on the Schweppes brand. Paul Murphy, Group Marketing Manager for Schweppes Australia, said of the appointment: “We have enormous continued ambitions for the Schweppes brand in Australia and we feel that the Whybin\TBWA team is absolutely best placed to help us achieve them. They really understood our business challenge, responding with a strong strategic and creative idea. We are excited to be partnering with them.”
“We are enormously proud to have been selected by Schweppes Australia to help them continue to build this iconic brand” Mike Napolitano, Managing Director at Whybin\TBWA Melbourne
Special Group Australia – Aussie Home Loans
Australian mortgage broker, Aussie Home Loans, has announced the appointment of Special Group Australia as its creative partner across brand strategy, design and communications. The appointment follows an extensive agency review and pitch process during the first half of 2016, and comes at a time when Aussie is achieving record settlement volumes and is just weeks off opening its 200th Aussie store. Richard Burns, General Manager of Customer Experience and Technology at Aussie Home Loans, said: “The team at Special will be working across our brand, marketing and customer engagement teams including acquisition, customer retention and experience, digital, content marketing and our more than 1,000 brokers to ensure complete integration of the Aussie brand across all of these pivotal customer touch points.”
“Aussie is one of the best challenger brand success stories in Australia and we are privileged to be able to help them continue that legacy” Lindsey Evans, Founding Partner of Special Group
PHD – Volkswagen
PHD has triumphed in the race to win Volkswagen Group's estimated £2 billion global media planning and buying account. It is a major coup for Omnicom Media Group’s PHD, which beat WPP’s MediaCom and Interpublic’s Mediabrands to drive off with the German car maker, the world’s fifth biggest advertiser, in a global consolidation covering more than 30 countries. Volkswagen has used MediaCom since 1998 and the WPP network looked after about 90% of its global media planning and buying, including for its top brands such as VW, Audi, Skoda and Seat in most international territories. PHD already had a relationship with Volkswagen as it handled the upmarket brands Bentley and Porsche globally as well as Seat in the UK. Volkswagen is thought to spend about £2 billion, or nearly $3 billion, globally on media. The win is expected to increase PHD’s billings by close to £100 million in the UK alone. It is understood that Volkswagen wants a greater emphasis on digital and programmatic from PHD, which will take over the account from 2017.
“Following a review of the overall budget and an intensive pitch over a period of eight months, a new contract has been awarded for the global media budget of the Volkswagen Group”
OMD UK – NSPCC
OMD UK has fought off rivals to retain the estimated £10 million media planning and buying account for NSPCC in a competitive pitch. The children's charity, one of the most valuable media accounts in the charity sector, has used OMD UK since 2012. Mediasense handled the review that extends the NSPCC's relationship with the agency until 2019. NSPCC reviewed its creative agency in 2014 when it appointed Leo Burnett to replace FCB Inferno. NSPCC and OMD did not disclose the value of the media spend but it is estimated at £10 million a year.
“We are immensely proud to work with the NSPCC to safeguard the welfare and future of our children” Dan Clays, CEO of OMD UK
Vizeum US – 21st Century Fox
Vizeum’s US office is celebrating a big win, becoming media agency of record for 21st Century Fox. Specifically, it includes Fox Broadcasting Company, the National Geographic Channels and Fox Sports. This new business builds on existing relationships the Dentsu shop, launched in 2003, has with Fox in Europe, Asia Pacific and Latin America. The new deal is the largest to date for Vizeum US. The agency also counts ABInBev, Burberry and Shishido as global clients. Angela Courtin, Chief Marketing Officer of the Fox Broadcasting Corporation, said: “We wanted an agency partner that understood our brand and our audience. Vizeum is that partner because at its core it stands for 'connections that count. We also needed an agency that understands today’s changing landscape and how we can use media to navigate it. We are confident that Vizeum will bring that thinking, excellence and precision to our business.”
“We are thrilled to expand our global relationship with 21st Century Fox into the US and are excited to further cultivate our relationship with the network” Steven Feuling, CEO of Vizeum US
Rooster PR – Mobkoi
Mobkoi, a specialist in ultra-premium mobile marketing, has appointed Rooster PR to build brand and product awareness among the UK media, including marketing, advertising and business trade. Launched by brothers Quentin and Guillaume Le Pape, the name “Mobkoi” combines “Mob,” from mobile and “Koi,” the exclusive and premium Japanese fish, which swims against the current. The Koi symbolises the company’s approach to 100% direct inventory from premium publishers as opposed to a programmatic approach. Mobkoi has an exclusive agreement with upday, the news service partnership between Axel Springer, the largest publishing house in Europe, and Samsung Electronics. Rooster’s appointment by Mobkoi follows its recent appointment by upday in April this year.