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Saatchi & Saatchi – George & Matilda Eyecare

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George & Matilda Eyecare has announced the appointment of Saatchi & Saatchi as its creative agency. In a major development for the industry, George & Matilda will bring a distinct range of eye-care products to Australian customers by partnering with local, independent optometrists. The appointment builds on a previous relationship between Chris Beer and the agency. Saatchi & Saatchi recently received international acclaim for its “Penny the Pirate” children's eye test story book and app, developed for OPSM when Beer was the

 

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