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Top 10 Account Wins of the Week

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Zimmerman – Smokey Bones

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Within 30 days of breaking ties with Logan's Roadhouse, Zimmerman Advertising has announced its partnership with Smokey Bones Bar & Fire Grill, serving as the Florida-based chain's new Agency of Record. Smokey Bones is one of the leading restaurants in the US known for its slow-smoked and fire-grilled dishes, operating 67 locations in 16 states and employs nearly 3,800 people. Smokey Bones recently opened three new locations and has plans to open a number of restaurants in the next couple of years. Zimmerman will be leading the ambitious dining chain's creative services, strategy, media planning & buying, social media activation and production. Ryan Esko, CEO of Smokey Bones said: “We were looking for an agency that had a fantastic reputation for execution and not afraid to push the envelope. They will be a great partner to our team and our objectives.” Zimmerman Advertising CEO Michael Goldberg, added: “We want to work for brands that are aggressively led by executives that are driven to find the true business potential and see growth as an essential goal. Ryan Esko exemplifies that.”

Tribal Worldwide – Avios

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Avios, the travel rewards scheme, has hired Tribal Worldwide to handle customer experience activity after a competitive pitch. Last year, 101 created a campaign for the brand encouraging people to spend points on their friends. Those who know someone collecting Avios rewards could make tailored ads to appear on their friend’s screen. Earlier in 2015, Avios named Holler (since rebranded as Leo Burnett London) as its first social media agency. The shop beat TMW Unlimited and Amplify in a pitch. Avios is owned by International Airlines Group, which was formed by the 2011 merger of British Airways and Iberia.

Arthur London/Code Computerlove – The MS Society

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The MS Society has appointed Arthur London and Code Computerlove to handle brand positioning and digital transformation work, respectively. Arthur London will help the charity to review its supporter and membership proposition, as well as refresh its tone of voice, core messages and visual identity. Code Computerlove’s remit, meanwhile, includes creating tools to help people track and monitor their MS and new forums for support. John Palmer, the executive director of marketing and communications at the MS Society, said: “We know we need to embed a digital mindset in the charity and explore new ways of using digital technologies to improve the lives of people affected by MS. Our digital transformation programme will go beyond overhauling our website and digital platforms and will involve a complete rethink of the role of digital in achieving our organisational objectives.” The pitch process was handled by Oystercatchers, and agencies received RFIs in October.

101 – Britvic

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Britvic has appointed 101 as the lead creative agency for its Drench brand. Winning the account from the incumbent CHI & Partners, 101 has been handed responsibility for a broader suite of brands including R. Whites lemonade. In 2014 101 was appointed to fellow Britvic brand Tango which led to last year's '5 Stages of Tang' campaign. Of the win, Creative Director at 101, Mark Elwood, said: “Great News. Creatively, these are brands that are as ambitious as we are. We all can’t wait to get started.” Kevin McNair, GB marketing director at Britvic, added: “Drench is a key brand in our portfolio, and 101 impressed us throughout the process with the passion and ideas they’ve shown for it.”

Isobel – Kelly's of Cornwall

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Kelly's of Cornwall, the ice cream brand owned by R&R Ice Cream, has taken on Isobel to handle its ad account after a competitive pitch process. There is no incumbent on the business and there was no intermediary involved in the pitch process. Isobel will create a £2 million TV and digital campaign, which will launch later this year. Vicki Wonders, the brand manager at R&R Ice Cream, said: “We’ve been working on some fantastic new Kelly’s innovations and flavours and Isobel’s strategy and ideas to launch these are tremendously exciting.”

Camp + King – Sacramento Kings

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Camp + King has won an assignment for the Sacramento Kings basketball team after a competitive pitch. The shop’s first work for the NBA Western Conference franchise is expected to launch in summer 2016, and will be a fully integrated campaign that includes digital, social, experiential and out-of-home media. Jamie King, Founder & CEO of Camp + King, said: “The Kings have the most passionate fan base in the NBA. They truly appreciate their fans, and we're looking forward to amplifying that appreciation.” Sacramento Kings president Chris Granger, added: “We set out to work with innovative partners who understand the passion difference between customers and fans. We’re excited that we’ve found that partner in Camp + King.”

MullenLowe – Bank of England

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The Bank of England, the United Kingdom’s central bank, has appointed MullenLowe to create an integrated marketing campaign to launch the UK’s new polymer bank notes. MullenLowe has been briefed on the launch campaign for the new £5, featuring Sir Winston Churchill, in 2016. The campaign will be targeted at the general public to raise awareness and acceptance of the changes and small businesses that use cash. The campaign will be primarily delivered through digital and physical assets and earned press and PR, using both traditional and social media channels. The appointment was made following a competitive pitch within the Lot 1 government roster. It kicks off an exciting year for MullenLowe London as the agency settles into its new home in East London and launches their new brand identity. Jamie Elliott, CEO of MullenLowe London, said: “It’s an honour to be working with such a great institution, central to modern life and a strong thread in the nation’s fabric.”

St Luke's – Aunt Bessie's

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Aunt Bessie’s has appointed St Luke’s to handle its £10 million advertising account. The agency won the business following a competitive pitch against 3 undisclosed agencies. The review was handled directly. Work will begin on the business immediately, with St Luke’s creating an above the line campaign for 2016 across multiple media platforms as Aunt Bessie’s look to demonstrate the breadth of their food portfolio. Lorraine Rothwell, Marketing Director at Aunt Bessie’s said: “St Luke’s impressed us with their understanding of our business and a powerful new brand agenda that matches our ambitious targets for Aunt Bessie’s.” Neil Henderson, Chief Executive at St Luke’s, added: “We are delighted to be the agency joining the Aunt Bessie’s family as they enter a critical new phase in the growth of their business.”

J. Walter Thompson Atlanta – USO

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The United Service Organisations (USO), the private, non-profit organisation which keeps military service members connected to home and family, has selected J. Walter Thompson Atlanta to lead creative strategy and execution of its national brand advertising campaign. The assignment, effective immediately, also includes support in launching new brand positioning in conjunction with the USO’s 75th anniversary. Campaign elements to carry the new brand story will include TV, radio, digital, social, OOH and direct response. J. Walter Thompson’s portfolio of military-affiliated clients (including a 67-year partnership with the United States Marine Corps; Hire Heroes USA; the Travis Manion Foundation; and the Bob Woodruff Foundation) and proven track record with PSA conception and production helped earn the opportunity. Marshall Lauck, Chief Operating Officer at J. Walter Thompson Atlanta, said: “We are proud to be supporting an iconic, American institution in the USO – one that has been there for our service members and their families through some of the most challenging times in our history.”

ODD – Monsoon

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The Monsoon Accessorize group has appointed ODD for both of its namesake brands following a competitive pitch. Founded by Peter Simon in 1973, Monsoon was one of the first brands to bring an exotic aesthetic to the British high street. Ten years later, Accessorize was born in Covent Garden, as a sister brand to Monsoon, offering on-trend affordable accessories, with a unique identity and distinctive handwriting. ODD has been tasked with developing a fully integrated global campaign for both brands, which will roll out across both offline and online media channels. Simon Glover, Managing Director at ODD said: “As leading fashion brands that have been a fixture on the UK’s high street for over four decades, we are thrilled to have been appointed to work with both Monsoon and Accessorize, and are looking forward to a creative and long-term partnership.”

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