The global leader in oil-infused beauty products, Moroccanoil, announced last night (17th September 2014) their new launch of INSPIRED BY WOMEN(TM) campaign. This is the brand's first-ever multimedia advertising campaign which is created to inspire, celebrate and empower women around the world. It was Hollywood's top talent agency, Creative Artists Agency (CAA), which broke the deal with Moroccanoil on behalf of its clients Huntington-Whiteley, Ahlstrom and RadicalMedia. Moroccanoil is the pioneer of oil-infused hair care and has always been inspired my women. It is therefore no suprise that the luxurious beauty product brand's first-ever multicampaign is INSPIRED BY WOMEN(TM) and provides a global platform for women to share their unique personal journeys.
The first-ever multimedia advertising campaign is created to inspire, celebrate and empower women.
Moroccanoil's new platform is a digital short-film series INSPIRED, helmed by filmmaker Bryce Dallas Howard and Academy Award and Emmy-winning producers RadicalMedia. Joining Moroccanoil on this journey to celebrate the strength in every woman is INSPIRED BY WOMEN(TM) Ambassador, British supermodel and actress Rosie Huntington-Whiteley.
The campaign, INSPIRED, is a short-film series that discovers beauty through inspiration, directed by dynamic and versatile storyteller Bryce Dallas Howard. The series features the stories of five extraordinary women driven to make a positive impact in the world, and also explores what it means to lead an inspired life as seen through the eyes of Ambassador Rosie Huntington-Whiteley. Featuring a musical score by Grammy Award-winning film composer Lorne Balfe, the series includes the following five "Inspired" women.
"With INSPIRED BY WOMEN(TM), we wanted to take our notion of beautiful transformations to the next level by empowering women to discover beauty through inspiration," says Moroccanoil Co-founder, Carmen Tal. "Rosie is a timeless, global beauty who exudes confidence, inner strength and a down-to-earth quality that embodies the Moroccanoil aesthetic. We're delighted to have her join Moroccanoil on our journey to empower all women with self-confidence and a fearless drive to pursue their dreams," adds Tal.
Rosie Huntington-Whiteley will begin appearing in Moroccanoil INSPIRED BY WOMEN(TM) print and digital advertisements for fashion, beauty and lifestyle publications this month. She will also be featured in the campaign's INSPIRED short-film series. "I am honored to join Moroccanoil in celebrating these remarkable women. It is my hope that their inspirational stories will encourage women to make a difference in their lives and to others," says Huntington-Whiteley.
We wanted to take our notion of beautiful transformations to the next level.
Visit InspiredbyWomen.com and watch the short-film series YouTube.com/Moroccanoil. Become part of the INSPIRED BY WOMEN(TM) conversation by sharing a woman in your life who inspires you via social media, using the hashtag #InspiredbyWomen.