VCCP – O2 Priority “Waggy Tails”
VCCP recently launched its latest work for O2 Priority this week, which once again stars the delightful ginger cat that thinks it's a dog. The spot takes the form of one long tracking shot, following people around a busy street as they enjoy all the benefits of O2 Priority, such as discount Café Nero and priority entry to gigs.
VCCP's new spot features a London street full of people wagging their tails for O2 Priority
Playing on the “Be More Dog” messaging, the O2 Priority users are shown to be so happy that they are quite literally wagging their tails. It's a silly ad, but then this particular campaign has never taken itself seriously, and it's nice to see a mobile phone company using a little tongue-in-cheek humour without overplaying its hand. The campaign, which launched this week, also encompasses outdoor, digital display, retail and social.
Leo Burnett London – McDonald's “Lonely Hearts”
New work for McDonald's launched this week in the shape of “Good Times,” an integrated, nationwide UK campaign that celebrates the role the brand plays in its customer’s lives. The positioning is all about the little, reassuringly familiar things that make your day easier, little things like a visit to your local McDonald's, for example.
Leo Burnett's “Lonely Hearts” spot for McDonald's is a love story with a difference
The campaign is centred around a new spot called “Lonely Hearts,” which tells the story of a first date between John and Emma, a young man and woman who gradually realise that they're not compatible. After their awkward date, however, John comes across the welcome sight of the golden arches on his way home and the spot take san unexpected twist. It's a little bit twee, but unmistakably McDonald's. The work was created by Leo Burnett London, and will be airing nationwide throughout the summer from this week.
Deutsch – Sprint “All-In Wireless”
Sprint, the American wireless network operator, introduced a new campaign this week that showed off their new “All-In” pricing plan, and to do so, they decided to rope in the talents of none other than our own sporting hero, David Beckham. The campaign by Deutsch, is built around a number of spots featuring the former England captain being confused by a variety of mobile phone and wireless contracts, before finally arriving at a Sprint store, where he discovers the simplicity of theAll-In Wireless package.
Sprint have roped in David Beckham to promote their new “All-In” pricing plan
The ads launched earlier this week in the US during the Women's World Cup Match on the FOX Network. It's a common tactic for American companies to focus more on dissing their competitors than on extolling their own virtues, so there's nothing new here, but any ad featuring Sir (it's only a matter of time) David Beckham surely belongs on the weekly roundup right?
72andSunny – Tillamook “Un-American Cheese”
If you've never understood the appeal of so-called “American Cheese,” you can't be alone. It's slimy, it tastes like congealed milk, and it contains so many chemicals, it can't even legally be sold as cheese! So it's wise indeed of famous US cheddar cheese brand Tillamook to poke fun at the famously nasty processed product in a new spot featuring non other than Abraham Lincoln, arguably the most American American to have ever lived.
The new Tillamook spot by 72andSunny tells Americans to say no to processed cheese
The spot by 72andSunny is airing nationally in the states just in time for the 4th of July, and sees old honest Abe riding a grizzle bear and declaring American Cheese to be completely Un-American. The spot is part of a campaign also featuring iconic American leaders such as George Washington and Betsy Ross, in a series of broadcast films, digital banners and social ads. There's also an official White House petition to remove American's name from processed cheese, as well as a range of digital art prints that underline the brand's message. It's charming, silly, and very, very American. Good stuff.
adam&eveDDB – Lloyds Bank “250 Year Anniversary”
Until I stumbled across this new spot for Lloyds Bank by adam&eveDDB, I had no idea the bank was 250 years old! The 90 second commemorative film was shot by Rogue Films director Sam Brown and The Quarry editor Paul Watts, who decided to take viewers back to the bank's humble origins in an ambitious, dramatic piece centred around the brand's iconic black horse.
This ambitious spot celebrates the 250th anniversary of Lloyds Bank in dramatic style
The spot spans 3 centuries and 7 locations, and was shot in just 7 days, with the final product a testament to both Sam and Paul’s talent and collaboration, as they've managed to craft together a film that delivers both moving moments and authentic performances, and builds to a cinematic and emotional climax. Bravo.
