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The Lion Kings: Who dominated Cannes this year?

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Ogilvy & Mather own Cannes. Again

On the final evening of the Cannes Lions 2015 last week, Ogilvy & Mather was crowned as Network of the Year for the fourth year in a row. Highlights of Ogilvy & Mather's Cannes Lions 2016 included 1 Titanium Lion – for Ogilvy & Mather Buenos Aires' “Beer Tooth Implant” for Cerveza Salta beer, Ogilvy Brazil, Sao Paulo coming in third place for Agency of the Year, and a stunning 26 golds overall. At the closing award ceremony, as well as taking home the prestigious Titanium award, the network took also home 2 Golds in Branded Content & Entertainment (one for Ogilvy & Mather Paris' “The Marathon Walker,” and one for Ogilvy & Mather Frankfurt's “Rabbit Race” for Media Market, bringing the festival total to 123 Lions (1 Titanium, 26 Gold, 36 Silver and 60 Bronze).

Ogilvy & Mather was crowned as Network of the Year for the fourth year in a row

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Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, said: “Four in a row! We are overwhelmed with gratitude. This remarkable achievement is a testament to the bravery of our clients and the creativity of our teams around the world. Thank you to our clients, our people, the Judges and Cannes Lions.” Miles Young, Worldwide Chairman and CEO at Ogilvy & Mather, added: “We are beyond delighted to have earned Network of the Year for the fourth time running. My thanks to Khai for his creative leadership and to our clients for their faith in us.”

 

Leo Burnett didn't too to badly either!

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Leo Burnett Worldwide won a record 69 Lions across 18 award categories and 16 global offices at the 2015 Cannes Lions, making this year the network's strongest performance in history at the annual awards show. The global network also received the most Lions of any agency in the Publicis Groupe network. Among the global network's top performing campaigns was P&G Always "#LikeAGirl," which closed out the week with 14 total Lions including one Grand Prix, one Titanium Lion, one inaugural Glass Lion award, seven Gold Lions, two Silver Lions and two Bronze Lions. The network's 69 Lion awards consisted of two Grand Prix, two Titanium, two Glass Lions, 15 Gold Lions, 17 Silver Lions and 31 Bronze Lions. This also was the first year the agency achieved shortlisted work across all 20 Lions awards categories. Samsung "Safety Truck" from Leo Burnett Buenos Aires made history as it received the first Cyber Lion for Argentina, and Leo Burnett Mexico also made history, securing Mexico's first Grand Prix for the P&G Always “Intimate Words” campaign at the Cannes Lions Health Awards.

Leo Burnett won a record 69 Lions across 18 award categories and 16 global offices at the 2015 Cannes Lions

Mark Tutssel, global chief creative officer of Leo Burnett Worldwide, said: “Saturday's show was a fitting finale to a remarkable story that we've been writing all week in Cannes -- that's a story of world-class, future-facing creativity that we're delivering for some of the world's most iconic brands. To win two prestigious Titanium Lions for two blue-chip marketers like Samsung and P&G is a remarkable achievement, and testament to the caliber of work we're bringing to clients around the world. I couldn't be prouder. Our top campaigns including '#LikeAGirl,' 'Intimate Words' and 'Safety Truck' not only created value for our clients, but inspired real change and conversation within society, which is something few campaigns can say. The history that Mexico and Argentina made with their respective wins is remarkable, and these groundbreaking wins will only keep coming.”

 

Cannes Young Lions winners uncovered

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Grace Sobey and Charlie Clinton of Unilever in the United Kingdom won the Gold Lion for the sixth-annual Young Lions Marketers Competition at Cannes last week. Sponsored by Ketchum for the fifth time, this year's competition challenged 18 teams of young, in-house marketers from around the world to develop a creative brief for a product or service that would benefit Water Aid, an international NGO dedicated to improving access to safe water, hygiene and sanitation in the world's poorest communities. Competitors presented their communication plans to a panel of industry leaders, which was led by Barri Rafferty, senior partner and CEO of North America for Ketchum. Sobey, global media manager of foods, at Unilever, and Clinton, assistant digital brand manager for Unilever's Dove brand, developed the winning brief to win the Gold Lion. The team from the Dominican Republic, Banco BHD León's Letizia Cantarella and Paola Ramos, won the Silver Lion, and the Bronze Lion went to the team from Turkey, Unilever's Nilay Gözegir and Gizem Erbas.

Grace Sobey and Charlie Clinton of Unilever in the UK won the Gold Lion for the sixth-annual Young Lions Marketers Competition

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Clinton said of the winning campaign brief: “When we delivered the presentation, we felt we had done the best we possibly could do. We wanted to help WaterAid reach an entirely different audience and worked to ensure we did.” Sobey agreed and added: “This is the best thing that has ever happened in my career, and I genuinely mean that.” Of the judging, Rafferty said: “These 36 competitors represent the best and the brightest young in-house marketers from around the world. It is incredibly inspiring to see how committed they are to using their talent to deliver truly creative, strategic ideas for such an important cause. I believe these future leaders of our industry will play a big role in helping to make our world a better place.”

 

Future Lions winners announced by AKQA

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Last week, AKQA, in partnership with Google, announced the winners of the Future Lions, the official student awards at the Cannes Lions. AKQA has led the Future Lions program since its inception in 2005, and this year it saw more than 1,800 students from an unprecedented 60 countries participated in the competition. Now in its tenth year, the annual Future Lions competition challenges students to connect an audience of their choosing to a product or service from a global brand in a way that wasn’t possible three years ago. There are no rules in terms of media or technology, and no specifics around product, service, or target audience. The 2015 theme, “Make Your Move,” encouraged students to think ahead and create ideas that shape the future.

The five wining teams were:-

  • chromebook_type for Google by Elton Rhee, Ludvig Pehrson and Louis Meyer (Miami Ad School, San Francisco and Europe)
  • SafeStamp for Heineken International by Divya Seshadri and Meghan D. O’Neill (Miami Ad School, San Francisco)
  • UberFIRST-AID for Uber by Andrea Raia, Andrea Zanino, Pierpaolo Bivio and Francesco Sguinzi (Fondazione Accademia di Comunicazione, Italy)
  • Snaphelp for Snapchat by Yusol Shim (KyungHee University, Bigant Academy, South Korea)
  • Treeprint for World Wide Fund for Nature (WWF) by Cheryl Seah Su Yin (LASALLE College of the Arts, Singapore)

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Berghs School of Communication was named Future Lions “School of the Year” with more shortlisted finalists than any other school in the world. This is the second year in a row that Berghs achieved this honour. The Future Lions ceremony was hosted by Rei Inamoto, AKQA Chief Creative Officer, who presented each winning team with the limited 10th Anniversary edition of the prestigious Future Lions trophy.

 

Bob Greenberg honoured with the Lion of St Mark

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R/GA founder Bob Greenberg received the Lifetime of St Mark prize at Cannes this year. Nick Law, global chief creative officer for R/GA, said: "We are so proud of Bob receiving the Lion of Saint Mark. It is really interesting that the work that led to this honour is as multi-disciplinary as Bob's own career. With wins in outdoor, cyber, film, product design, and innovation, R/GA is showing just how versatile creativity can be.”

Bob Greenberg, founder of R/GA received the Lifetime of St Mark prize at Cannes

Greenberg described the Cannes Lions Festival of Creativity as the most important event in the industry, which made the recognition all the more special to him. He said: “It’s become much more than a festival, it’s become a part of our business so it’s really an honour to be recognised by such a great organisation, particularly at this time as someone who has come out of digital, and even though that is a general title that doesn’t make sense any more, it gets you in the space to understand that we are involved with the internet, mobile and social and that we have moved back to storytelling.”

 

WPP take Holding Company of the Year

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WPP has been named as Holding Company of the Year for a fifth consecutive time at this year's Cannes Lions. Meanwhile, R/GA took Agency of the year, Droga5 claimed Independent Agency of the Year and the Grand Prix for Good was (rather predictably) given to the ALS Ice Bucket Challenge. WPP finished ahead of Omnicom and Publicis respectively to be named Holding Company of the Year.

WPP has been named as Holding Company of the Year for a fifth consecutive time at this year's Cannes Lions

Sir Martin Sorrell, chief executive of WPP, said: “We are delighted to have made it a quintuplet of wins in Cannes. The holding company award is special because it is a shared achievement, reflecting the hard work, passion and commitment of every member of the WPP family. A big thank you to our agencies and all the hugely talented and creative people within them.”

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