One of the world's leading luxury cognacs announced yesterday the launch of its newest campaign: Exceptional Journey. Inspired by the rich legacy and heritage of the iconic Courvoisier cognac house, the Exceptional Journey campaign celebrates the path toward achieving excellence and recognizes individuals who have fully embraced the journey - and the lessons along the way - as they've reached outstanding heights in their craft. Success is often viewed as a destination, but it's the journey that makes each story exceptional. Hear the fashion muse Vashtie Kola tell the story of her journey and explore the paths of four other artists and entrepreneurs, and let them inspire your journey to greatness #MyCVJourney.
Get inspired by five artists and entrepreneurs on your journey to greatness.
The Exceptional Journey campaign features an original Web series, hosted by celebrity Chef Roble Ali, which tells the stories of five individuals on their own exceptional journeys, celebrating the immense passion that goes into their crafts and the moments that have defined their careers. Kicking off the series is Grammy award-nominated musical duo The Foreign Exchange, whose common love of music inspired them to co-create their first album in 2004 from across continents, all the while never meeting face-to-face. The series also features creative director and fashion muse Vashtie Kola, photographer and filmmaker Jonathan Mannion, designer Andrew Chen and artist Naturel.
Courvoisier presents: Exceptional Journeys
The "Courvoisier's Exceptional Journey campaign is a celebration of life's aspirations and the extraordinary moments that inspire us to succeed in our own personal journeys," said Claire Richards, Director World Whiskey and Cognac for Beam Suntory. "The Courvoisier story began over 200 years ago in the hearts of two passionate men with an incredible dedication to their craft. This campaign honors the many individuals whose journeys, careers and achievements have been fueled by this same pursuit of excellence."
In addition to the Web series, Courvoisier's Exceptional Journey campaign offers fans access to a central hub of inspired content, articles and stories of extraordinary experiences. The brand also invites fans age 21+ to join the conversation and share their own exceptional moments on social media using hashtag #MyCVJourney.
The launch event guested Tyson Beckford and Victoria’s Secret model Shanina Shaik
The Courvoisier’s Exceptional Journey campaign launch event took place at The Skylark in NYC. The event guested the world’s first black supermodel & actor Tyson Beckford, who graciously accepted the award from Bravo’s Chef Roble, who is also a part of the Exceptional Journey campaign notables along with TV personality Jenny McCarthy, Beckford’s girlfriend & Victoria’s Secret model Shanina Shaik, Real Housewives of New Jersey star Melissa Gorga, artist/design Vashtie Kola and artist Naturel, among others.
The Exceptional Journey campaign celebrates the unique path it takes to achieve excellence, recognizing not only the moment of embarking upon a new journey and success of completing it, but also the special moments and lessons learned along the way. Inspired by the rich legacy and heritage of the iconic Courvoisier cognac house, the campaign will honor individuals who have embarked on their own remarkable journey and pays homage to the brand’s own identity.
