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The creative back slapping machine from Grey London

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Matt Kennedy and Georgia Horrocks are a creative team at Grey London with a mission to change the industry from the inside. The two young inventors are expecting to take adland by storm with their new innovative piece of wearable tech: The Backslapper. This ingenious device quite literally gives advertising creatives the pat on the back they so desperately crave, because, in their own words, “when it comes to egos, we think there’s room for growth.”

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The Backslapper is a fashionable piece of wearable tech that gives you a slap on the back every time your work is mentioned online. The user simply attaches the accessory to their chair, plugs it into their social media, and sits back to enjoy slaps per like. No word yet on just how hard the slap actually is, but we'd wager it's somewhere between a hearty pat and an encouraging thwack! The device has been introduced to coincide with the Cannes Lions festival, where many backs will undoubtedly be slapped this year.

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