TBWA\Worldwide president and CEO Troy Ruhanen, announced several key executive appointments among the global leadership team this week, in an effort to restructure around the strengths of the existing group. The move to a more focused versus generalist model among global executives reflects a further change to the regional operating structure of the company away from a traditional regional setup. The idea is for the network to assume a Global Client Market structure, reflecting the change in multi-national client structures and the nature of their businesses, away from a traditional regional structure. Fifteen core global markets will all report directly to Ruhanen, with Keith Smith supporting him with these markets and key global clients in the role of global markets international president.
TBWA\Worldwide president and CEO Troy Ruhanen, announced several key executive appointments among the global leadership team this week
That's just the tip of the iceberg though. Nick Barham, chief strategy officer of TBWA’s Los Angeles office, also adds responsibilities as global chief strategy officer to his existing role. He'll continue to lead the LA office’s strategy department as part of its executive team and has also been charged with leading TBWA’s Disruption practice and planning function. Perry Valkenburg becomes international president of global operations, giving him oversight of TBWA\Digital Arts Network, TBWA\Worldhealth, Content & Production, Design and TBWA’s Merger and Acquisition strategy. TBWA’s Digital Arts Network also gets new leadership, with Luke Eid, global innovation director for TBWA\Worldwide, becoming president and Juuso Myllyrinne becoming VP and head of strategy.
James Vincent and Emmanuel Andre have also been named as international presidents. Vincent, who was a founding member and CEO of TBWA\Media Arts Lab, will lead the charge in developing new and innovative client models for global client business and building out new partnership models within the network. Andre, meanwhile, will be in charge of TBWA’s network culture, training and development programs, with the goal of creating one of the most enviable talent development programs in the industry.
Toronto-based Omnicom agency Juniper Park also becomes part of the TBWA network
Ruhanen said of these appointments; “They are a conscious move from a generalist model of operating to a more focused, less traditional model. We have a strong bench of talent to work with at TBWA and these moves are intended to build on the individual strengths of these people, allowing them to be more entrepreneurial and take ownership of the future of our company. These individuals are agents for change and will lead our agency to success in these areas.”
Toronto-based Omnicom agency Juniper Park also becomes part of the TBWA network, with the shop set to strengthen TBWA’s footprint in the North American market as well as broadening their design capabilities. Traditional regions, meanwhile, will be reorganised outside of the global client markets. Europe, Middle East and Africa will be consolidated into two groups headed by Kris Govaerts and Cem Topcuoglu. Govaerts, CEO of TBWA Belgium, will also oversee operations in Western Europe excluding the Global Client Markets. Topcuoglu, CEO of TBWA Istanbul, will also oversee Central and Eastern Europe, the Middle East and Africa.
Asia Pacific operations will be divided into three focused regions including Asia, Oceania and Greater China
TBWA's Asia Pacific operations will be divided into three focused regions including Asia, Oceania and Greater China. Philip Brett will assume the role of President, Asia, with oversight of all three. TBWA’s regional operations will relocate from Hong Kong to Singapore, in alignment with many of the region’s key clients. Paul Bradbury continues to lead Oceania as CEO of Whybin\TBWA in Australia and New Zealand. Two key appointments have been made in Greater China to strengthen the network’s operations in that region. Nils Andersson joins TBWA from Y&R as President and Chief Creative Officer for TBWA\Greater China, making China the fifth office in the network to appoint a creative to the most senior leadership role. Joanne Lao, Managing Director of TBWA\Hong Kong, moves to the role of CEO for TBWA\Greater China to partner with Nils.
Ruhanen said; “We’re adding some great talent to the network with the addition of Juniper Park in Canada and the appointment of Nils and Joanne in Greater China, strengthening our bench in two core markets. We are making a pledge to increase female leadership in our company with Project 2020, and having Jill and Joanne leading two of our key offices is testament to our belief in that initiative. Aligning our business with those of our global clients and moving away from a traditional regional structure will allow our leadership and markets to be more entrepreneurial because they are not operating in a traditional structure. Instead of being generalists, we’ll be specialists with a critical area of focus.”