Grey San Francisco, the West Coast arm of the advertising network belonging to the Grey Group, announced yesterday that The Sweetwater Music Hall has chosen them as their exclusive marketing partners. The Sweetwater Music Hall is a legendary Bay Area music venue and San Franciscan institution that has seen performances in its 30 year history from such musical luminaries as Elvis Costello, Bonnie Raitt, Jerry Garcia, John Lee Hooker, Carlos Santana and Sammy Hagar.
Grey San Francisco will be tasked with growing the brand's business, not just online and in California, but across the nation
The agency will be tasked with growing the brand's business, not just online and in California, but across the nation. It will be providing an integrated marketing campaign across brand experience, communications, social media and customer relationship development. Milan Martin, the president of Grey San Francisco, says that the Sweetwater “Club and brand are synonymous with American music culture." He says that "The experience of seeing a show there is unlike any other,” and that his agency is “Honoured to introduce this national treasure to a new generation of music lovers."
A shot of Bob Weir performing at the Sweetwater Music Hall last year
Known by fans and musicians alike as one of the “Greatest rock & roll clubs in the world,” the Sweetwater has its roots in a rich, 40 + year history. The Music Hall opened in late January, 2012, and marked a re-birth of the Sweetwater legacy, which stretches right back to the 17th of November, 1972 when the first Sweetwater bar was opened. The new venue, which intends to carry on the storied traditions of its fore-bearers, is located in a beautiful, converted Masonic Hall in Mill Valley and as well as offering a broad spectrum of live music and entertainment, it also includes a full-service restaurant, a gourmet cafe offering locally-sourced, organic fare, and on-sire catering led by world renowned restauranteur and celebrity chef Gordon Drysdale.
The multi-million dollar renovation of the venue was initiated under the guidance and investment of Grateful Dead guitarist, Bob Weir, also the leader of the club's investment group
The venue itself offers state-of-the-art sound and streaming video technology, a sleek, decidedly modern interior, and a full performance schedule with local and national bands The multi-million dollar renovation of the venue was initiated under the guidance and investment of Grateful Dead guitarist, Bob Weir, also the leader of the club's investment group. Weir believes that the Sweetwater brand “Stands for real, authentic and innovative music, food and art,” and he is “Excited to work with Grey,” on the venue's growth plans.
Benjamin Hiorns is a freelance writer and accomplished musician from Kidderminster in the UK. He would give his left testicle to play at the Sweetwater Music Hall! If only so he could claim he'd shared a stage with Elvis Costello.