In celebration of the 60th Anniversary of the President’s Council on Fitness, Sports & Nutrition, Funny Or Die and SS+K has launched a new video encouraging Americans to be healthy and active starring First Lady Michelle Obama and comedy actor Nick Offerman, best known as the gruff, but loveable Ron Swanson from Parks & Recreation. The “History of Exercise” video showcases Offerman (sans his trademark moustache) humorously engaging in various fitness trends that have shaped the last six decades, with special encouragement from the First Lady and his wife, actress Megan Mullally. The video underscores the fact that while fitness routines may have changed over the years, the importance of adopting a healthy lifestyle has remained the same.
The History of Exercise video will also be featured on the new #0to60 App and mobile-ready website that was also launched this week to celebrate the 60th anniversary of The President’s Council. These new tools provide simple and fun physical activity and nutrition tips to jump start healthy habits as well as resources and programs for families, communities, and schools designed to support individuals on their journey to living a healthier lifestyle. The #0to60 App is available for free download from the App Store for all iOS devices and the website can be accessed on any desktop, laptop, or mobile-ready device.
The video, app and website release kicks off the autumnal activities of the #0to60 campaign, a national public health initiative to inspire every American to participate in regular physical activity and good nutrition. Through the #0to60 campaign, the President’s Council and Foundation, along with partners across the country, are focused on providing Americans with the information, resources, and inspiration needed to build a healthier, more productive nation. The congressionally chartered Foundation teamed-up with some of the nation’s health and fitness leaders to launch the video and app, including the American Heart Association (AHA), as the lead partner for the video, the American Council on Exercise (ACE), as the expert fitness content provider for the app and supporting partner for the video, and the International Health, Racquet & Sportsclub Association (IHRSA), a supporting partner of the video. SS+K provided the Foundation creative site for the development and execution of the #0to60 campaign and History of Exercise video.
Chris Watts, Executive Director of the National Foundation on Fitness, Sports & Nutrition, said: “The Foundation is committed to using innovative partnerships & programs to build on the 60-year legacy of the President’s Council. We are excited to work with the creative teams from Funny Or Die & SS+K as well as industry leaders like the American Heart Association, the American Council on Exercise, and the International Health, Racquet & Sportsclub Association to inspire the country through the #0to60 Campaign.”
First Lady Michelle Obama, added: “When it comes to exercising, the trick is to find an activity that you enjoy. If you can have a little fun with it, like Nick and I did in making this video, then you’ll incorporate physical activity into your life on a regular basis.”
