Don’t Panic Partners has created a new campaign for Greenpeace, in the wake of consortium of oil companies including BP and Total being weeks away from getting permission to drill for oil close to the barely explored Amazon Reef.
SpongeBob Squarepants is placed at the heart of the campaign as SpongeBob has a history of activism, whether he’s campaigning to save an ecosystem like Jellyfish Fields, or protesting for worker’s rights against the corporate greed of Mr Krabs, so his determination to defend the Amazon Reef is in keeping with the ethos of the cartoon. Although playful at points, SpongeBob’s message is an attention grabbing cry for help, signalling the potentially catastrophic damage BP could inflict on the reef, local coastal communities, and the surrounding ecosystem if an oil spill was to occur and its careless profiteering goes unchecked.
Don’t Panic Partners created a number of assets including social media covers, posters, logos, photography, shirt designs and more. Living predominantly online, the content is highly sharable and encourages users to spread the message far and wide.
Emily Buchanan, Art and Editorial Coordinator at Greenpeace UK, said: “From the very beginning Don't Panic Partners brought an incredible amount of creativity and energy to the table. They truly inhabited the brief and delivered a pitch that was exciting, considered and full of innovative ways to approach a complex issue.” Mark Whiteway, Don’t Panic Partners Co-Founder, added: “Don’t Panic Partners have developed an approach that brings the fantastical world of SpongeBob into the real world, to deliver a serious message.”