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Rosetta really connects with Adobe

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Rosetta's industry-leading Connector solution was officially named “EMEA Partner Solution of the Year 2014" by Adobe at the Adobe Summit Europe, which was held in London last week (29–30 April). Originally launched by the Razorfish-owned agency in 2013, the Connector solution has been deployed for several leading, global brands and offers retailers greater flexibility to create personalised commerce experiences and improve both the front-end shopping experience and back-end merchandising and marketing publishing processes.

Rosetta's Connector solution was officially named “EMEA Partner Solution of the Year 2014” by Adobe at the Adobe Summit Europe

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According to Adobe, the solution was chosen because it manages to combine the best-in-class capabilities of Adobe Experience Manager (AEM) eCommerce Integration Framework and IBM's WebSphere Commerce (WCS) platform. By seamlessly integrating these two industry-leading commerce platforms, the digital marketing and digital media solutions giants felt that Rosetta's solution delivers an enterprise-class offering to marketing and IT departments to manage and optimise the commerce and content ecosystem, from brand engagement to immersive shopping experiences to checkout. By integrating AEM and WCS, marketers are given digital asset management and the ability to quickly and easily control the content, layout and promotions of their online properties. Additionally, the solution allows for ready access to Adobe Analytics and Adobe Target, both part of the Adobe Marketing Cloud, to enable marketers to rapidly optimise content.

Connector was chosen because it manages to combine the best-in-class capabilities of the AEM eCommerce Integration Framework and IBM's WCS platform

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As part of the Razorfish Global network and Publicis.Sapient platform, Rosetta is building on the momentum of the Publicis Groupe “Always On” initiative. In addition to their diamond and platinum sponsorships, the agencies that are a part of the Publicis.Sapient platform also unveiled new connected commerce capabilities at the 2015 Adobe EMEA Summit events with the launch of SapientNitro's Integrated Experience Architecture, and Razorfish Global's RazorShop and NEXUS Operating System. All of the solutions showcased at Summit are available to clients across the Publicis.Sapient platform, including those of SapientNitro, Razorfish Global and DigitasLBi.

The Publicis.Sapient agencies also unveiled new connected commerce capabilities at the 2015 Adobe EMEA Summit events

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Gary Schoch, global commerce lead at Rosetta, said they are “Honoured to receive this tremendous recognition,” as he feels it's a testament to the strength of their lasting partnership with Adobe. He adds that they “Continue to see the increasing need for brands to leverage consumer insights to create innovative experiences and drive relevant, personalised engagement with their customers.” Sebastian Dreyfus, managing director of Rosetta Europe, adds that “This recognition from Adobe is significant to Rosetta UK and comes at a time when clients are looking to find ways to transform their businesses from a traditional commerce-centric approach to one that is truly engaging and relevant.” He said that clients around the world are coming to them now to “Help provide them with the tools they need to change their digital experience across any channel, at any time,” and he believes that “The Rosetta Connector provides the innovation that allows clients to power these new digital experiences.”

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