The British Paralympic Association is urging the British public to show their support for our athletes over the course of 2016 and beyond in an exciting pro bono campaign from RKCR/Y&R. “Supercharge ParalympicsGB” is the first time that the British Paralympic Association (BPA) has launched such a major public facing campaign to generate support and raise funds for the ParalympicsGB team, who are set to face their toughest competition yet in Rio 2016.
The BPA is urging the British public to show their support for the ParalympicsGB team in an exciting pro bono campaign from RKCR/Y&R
Following a wildly successful home games in London back in 2012, the team faces a decade of long haul travel, with upcoming Games in Rio, Pyeongchang, Tokyo and Beijing. It will be more challenging and expensive than ever before for the BPA to support athletes that in turn can inspire real change across society through their performances. The BPA, a registered charity, has historically received some public fundraising support, but this campaign will act as a major drive to help take team ParalympicsGB to Rio and beyond. Alongside the fantastic support already received from the National Lottery and the BPA’s commercial partners, the funds raised will help best prepare the team in the crucial final days before Rio and lay the ground for future success.
Supercharge ParalympicsGB is being supported by the BPA’s blue chip commercial sponsors and by four high-profile Ambassadors: Paralympic legend and BPA patron Baroness Tanni Grey-Thompson, fellow BPA Patron and disability sport supporter Clare Balding, comedian and athlete Eddie Izzard, and Alex Brooker, who has co-presented the Last Leg TV programme on Channel 4 since London 2012.
Supercharge ParalympicsGB
Balding said: “Paralympic sport goes from strength to strength and we saw in London just how much the British public got behind the ParalympicsGB team. I know that ParalympicsGB will absolutely enthral and excite the British public again this summer. But to do so they will need to make sure that everything they do is world-class so that they can produce those world class performances.” Izzard, who is a long-term supporter of diversity in sports, added: “London 2012 showed the nation that the Paralympic Games and the ParalympicsGB team are the most inspiring team in the UK. Their success this summer will inspire the nation, continue to challenge perceptions and ultimately help create a better world for disabled people. But to do that the public needs to get behind the team and help to fund their success through donations and fundraising.”
Supercharge ParalympicsGB is being supported by the BPA’s blue chip commercial sponsors and by four high-profile Ambassadors
Tim Hollingsworth, Chief Executive of the British Paralympic Association, said of the launch: “We want to leave no stone unturned in our efforts to win medals and make the nation proud in Rio and beyond. That means getting the public and our partners involved to help to supercharge the team to make the ParalympicsGB team as successful and inspiring to others as possible. We have incredible support already from the National Lottery and UK Sport, but the crucial final part of the journey to Rio requires as much funding as possible to ensure the team are ready for success. That is why we are launching this campaign and asking the public for its support. How far all our athletes go depends on you!”
The Supercharge ParalympicsGB campaign launch includes the release of a new inspiring campaign film and some iconic imagery of ParalympicsGB stars including Jonnie Peacock, Ali Jawad, Jordanne Whiley, Libby Clegg and Will Bailey. The campaign also offers the public a Text to Donate facility (simply TEXT “SUPER” to 70700 to donate £5) and a wide range of fundraising tools and equipment.
