Advertising

*

Rebrand Roundup: A plastic-free supermarket, the British Cycling Awards and other stories

Published by

Made Thought – Plastic Planet/Ekoplaza

***

London studio Made Thought looked to the style of old propaganda posters when designing its identity for the world's first plastic-free supermarket aisle. The aisle is located within an Amsterdam branch of Dutch supermarket chain, Ekoplaza. Here, over 700 products stocked on the shelves are contained within plastic-free packaging, which – although closely resembling the look, feel and strength of real plastic – is made using natural, 100% biodegradable materials. Each item features a logo designed by Made Thought, which was brought on board

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Advertising

*

Advertising

Top Hires of the Week

Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...

Posted by: Industry Updates
*

Advertising

Account Wins of the Week

JCDecaux - Network Rail JCDecaux has retained Network Rail's £280m outdoor advertising contract and is committed to converting all of the transport network's advertising space into digital screens over the next five years. The outdoor operator...

Posted by: Industry Updates
ad:
ad: