The new Publicis Groupe network Razorfish Global; which brings the group's digital agencies together under the umbrella of Razorfish and Rosetta, recently announced the major players who will be making up its global leadership team. Led by CEO Tom Adamski, formerly of Rosetta, the network was created to combine Razorfish's expertise in technology and media with Rosetta's customer intelligence capabilities, resulting in a unified, integrated network that will be used to drive businesses transformation globally. Adamski says what Razorfish Global can offer something none of their competitors can; “The perfect blend of creative experience, technology, media and customer intelligence,” with innovation at its core. He believes the network represents “Publicis Groupe's most dominant player in commerce,” and believes they are the “Most attractive agency partner for clients that are customer obsessed.”
The network was created to combine Razorfish's expertise in technology and media with Rosetta's customer intelligence capabilities
Maurice Levy, CEO of the Publicis Groupe, who also recently acquired the US digital firm Sapient for £2.3 billion, said “We are in the midst of a massive evolution in the way brands interact with their customers,” and believes Razorfish Global is a perfect response to this evolution. He says “Razorfish Global brings together world-class talent in business process consulting, change management, intelligent design, commerce and data, all underpinned with a significantly increased technology capability.” Razorfish Global is made up of 4,500 team members and 42 worldwide offices.
Alongside its global leadership team, the network also announced its list of brand leaders, who will be responsible for the growth and operation of their respective agencies
Effective immediately, the Razorfish Global leadership team is comprised of: Ariel Marciano (Chief Financial Officer), Alicia Shankland (Chief Talent Officer), Scott Sorokin – Chief Strategy Officer, William Lidstone – Chief Marketing Officer, Ray Velez – Chief Technology Officer and Daniel Bonner – Chief Creative Officer, with all members reporting directly to Adamski. Alongside its global leadership team, the network also announced its list of brand leaders, who will be responsible for the growth and operation of their respective agencies. Names announced as brand leaders include Eric Healey, Shannon Denton, Michael Kar and Dan Connolly. Jim Yang, currently the chief strategy officer for the Publicis Groupe's digital design firm Nurun, will also lead integration of the company's Toronto, Quebec City, Atlanta, France and Italy operations into Razorfish Global over the course of 2015.
All of the senior leaders named above will report to Sapient CEO Alan Herrick, who will lead the new Publicis.Sapient network
Rather than consolidating the leadership of both shops, Publicis has decided to create a new layer of leadership. Senior talent not mentioned in the announcement will likely remain in their current jobs, serving their individual agencies. All of the senior leaders named above will report to Sapient CEO Alan Herrick, who will lead the new Publicis.Sapient network. According to Levy, DigitasLBi will also be reporting to Publicis.Sapient.
Benjamin Hiorns is a freelance writer and musician from Kidderminster in the UK.
