jelly's award-winning art and motion studio, Plenty, have created a series of superb animations for American mass media giants, Viacom.
The eight animations, which were created to celebrate the start of spring in New York, are an exciting and refreshing new addition to Plenty’s already impressive show reel. Executive Producer, Inés Palmas says, “It’s very different from everything we have done lately and it brings a fresh air to the studio.”
Based on New York City landscapes, the team designed and animated 2d characters which were then mapped over real urban backgrounds. The different characters engage in everyday situations during the colourful spring and summer season, when the streets are bustling with renewed spirits, the flowers are all in bloom, and the Central Park Lake glistens in the sun.
Watch the full animation here.
FULL CREDITS
Directed by: Plenty
Creative Direction: Pablo Alfieri
Art & Motion Director: Elda Broglio
Executive Producer: Inés Palmas
Producer: Clara Etcheverry
TRAIN
Illustration, Character Design & Cell Animation: Mau Lencinas
Compositing: Edgardo López Osornio
BIKE
Illustration & Character Design: Pablo Alfieri & Mau Lencinas
Animation: Juan Casal
Compositing: Mariano Farías & Matías Mastrogiano
GROCERY
Illustration & Character Design: Elda Broglio
Animation: Ezequiel Torres
Compositing: Mariano Farías & Matías Mastrogiano
ROWING
Illustration & Character Design: Carolina Carballo
Animation: Carmen Angelillo
Compositing: Edgardo López Osornio
LAKE
Illustration & Character Design:Mau Lencinas
Animation: Patricio Molina
Compositing: Edgardo López Osornio
PICNIC
Illustration & Character Design: Mau Lencinas
Animation: Pato Molina
Compositing: Edgardo López Osornio
COFFEE
Illustration & Character Design: Elda Broglio
Animation: Sergio "Kechu" Slepczuk
Compositing: Edgardo López Osornio
WINDOW
Illustration & Character Design: Elda Broglio
Animation: Luis Suárez
Compositing: Edgardo López Osornio
Client: Viacom
SVP Brand Strategy & Creative: Cheryl Family
Executive Producer: Matt Herron
Director & Screen Content: Matt Hanson
Sound Design: David Nazario
Supervising Sound Editor: Andrew Pomeroy
Year: 2015
