O.R Radhakrishnan has beed scooped by Enormous Brands, the Mumbai, India-based agency, which provides complete marketing and brand solutions to brands. Radhakrishnan joins EB as executive creative director from McCann Mumbai, where he served as senior creative director. He will be reporting directly to Ashish Khazanchi, the agency's founder, who left Publicis Ambience in June of last year to start EB with Ajay Verma, the erstwhile chief officer of Draftfcb Ulka.
Radhakrishnan will be reporting directly to Ashish Khazanchi, the agency's founder, who left Publicis Ambience in June of last year to start EB with Ajay Verma
Khazanchi believes that Radhakrishnan will be bringing “Multi-faceted skills to the table with a strong grip on the pulse of the market.” He also praises the new ECD's writing, calling it “Modernist with a great understanding of communication mediums including films and radio.” He believes Radhakrishnan's insight and creative force will take the fledgling agency “To the next level.” The agency was launched in October last year and is a part of the Concept Group. The agency decided to take the unconventional approach of choosing a 'Yeti', as its logo, which Khazanchi chose because he believes the Yet to be “Enormous and mysterious.”
O.R Radhakrishnan
Radhakrishnan has worked in the industry for 14 years now for many of the top agencies in Delhi, including Madhyam, Grey, Capital, Lowe Lintas and Mudra. He moved to Mumbai to join Rediffusion, before eventually moving to McCann Mumbai, where he worked on brands such as DLF, Radio Mirchi, Tata Motors, ACC Cement, BILT Papers, Maruti, SimplyMarry.com and Reliance Life Insurance amongst many others. He has been recognised for his achievements at both national and international levels, with countless awards under his belt, including a gold Young Guns award, two Adfest golds, a Cannes Lions silver medal and a Clio award.
“Enormous Brands is a place where one needs to get their hands in the soil and get some of the most challenging jobs done." O.R Radhakrishnan
The man himself says that he's wanted to work with Khazanchi for a long time, and believed this appointment seemed like the right opportunity to finally make that ambition a reality. He is pleased with the size and ambition of the agency, gushing that “Unlike a cushiony big agency space,” he feels EB is a place “Where one needs to get their hands in the soil and get some of the most challenging jobs done." Indeed, Enormous are certainly not lacking in ambition, as besides communications, the agency will also be creating its own IPs in the area of technology, brand assets and consumer interface. Whilst Khazanchi and Verma remain tight lipped about the brands they will be working with, they are clear in their desire to only work with clients whose “Enormous” ambitions match their own.
Official Enormous Brands Website
Benjamin Hiorns is a freelance writer and musician from Kidderminster in the UK. He always found the Yeti to be a strangely graceful creature. But then, he's always fallen for the underdogs.
