Marine conservation charity Surfers Against Sewage (SAS) has launched a new radio campaign shining a light on the damage being done to our oceans despite the fact that 95% of them remain unexplored.
Created by M&C Saatchi, and following on from director Tom Tagholm’s film The Creature, the new audio-based creative continues to ask the question ‘are we killing what we are yet to discover?’
The creative features real deep sea hydrophone recordings of infamous, mysterious and unexplained underwater sounds that are considered to have an organic source and be proof of large, undiscovered sea life.
The set of three spots, which roll out across radio and podcasts this week to coincide with the SAS Autumn Beach Cleans initiative, play the unexplained sounds of the Julia, Bloop and Upsweep, exploring the backstory behind each.
Short film The Creature was released earlier this year and depicts a never-before-seen creature that washes up on the coast of Cornwall in England. Despite the community’s best efforts to remove all the plastic from its body, the mysterious being eventually dies. Check it out below.