BBH Los Angeles, in support of The White House and Civic Nation, has released a star-studded campaign to launch the first United State of Women Summit, which will address critical issues facing women in 2016 and which takes place in Washington DC on June 14. The film brings together a who’s who of the most prominent women in their fields from multi-award-winning performers such as Meryl Streep, Kerry Washington, Connie Britton and Laverne Cox, to entertainment power-players like Shonda Rhimes and Tina Fey, comedians Jessica Williams and Aidy Bryant, trailblazing NFL coach Jen Welter, leading CEOs Indra Nooyi and Tory Burch and cultural icon Oprah Winfrey alongside activists, innovators, and political figures including the First Lady of the United States, Michelle Obama, as they invite us to take a stand together as the united #StateOfWomen.
“We stand side-by-side with Incredible women who are levelling the playing field around the world”
By assembling some of the most unique, dynamic and inspiring female voices in culture today, the film lays out a manifesto for the Summit, which will address critical issues facing women in 2016, from economic empowerment and educational opportunity, to innovation, health and violence, as well as issuing a rallying cry for people across the world to get involved. The campaign is the first from BBH LA as participants in the Creative Alliance. The Creative Alliance is the connection between Civic Nation and the country’s top creative, technology, design and communication talent.
The United States of Women
Pelle Sjoenell, BBH Worldwide Chief Creative Officer and Founder of BBH LA, said: “Equality is fundamental to me personally, but it's so much bigger than an agency, industry or American issue. It's about humanity. We feel incredibly fortunate and honoured to be helping The White House to make a difference on this matter.” The First Lady herself, Michelle Obama, added: “Together, we are stronger. Together we can change tomorrow. On June 14th, The White House is convening the first-ever United State of Women Summit to celebrate what we've achieved, and what actions and challenges are still to come. We stand side-by-side with Incredible women who are levelling the playing field around the world; from the silver screen to the sports arena, from non-profits to the financial sector, from the runway to the White House. Now, we turn to ask you to stand with us too.”
“We feel incredibly fortunate and honoured to be helping The White House to make a difference“
The wider campaign encourages people to join the movement at #StateOfWomen or pledge to take action by using the pledge generator on the United State of Women website. The film was co-produced by BBH LA as a part of the Creative Alliance, in partnership with Pepsi's new content studio, the Pepsi Creators League, brand strategy agency Wolf & Wilhelmine, and influencer agency RPM. For those wishing to watch the summit themselves, while in-person attendance is maxed out, the summit will be available via live-stream on the event’s website.