Advertising

*

McCoy's offer £10,000 prize in Win Gold campaign

Published by

McCoy’s, the UK’s number one ridged crisp, is back on TV screens with a £1m campaign to launch the brand’s “Win Gold” competition. Fans of money and crisps will love the new McCoy’s Win Gold competition, giving McCoy’s lovers the chance to win £10,000 if they find 1 of 5 golden crisps hidden inside a pack of McCoy’s. The campaign, created by WCRS, launches on the 30th March with a TV ad and social film that rip up the rule book and bring the maverick world of Flavour to life. In the spot, we revisit the character of Thomas from the latest core McCoy’s ads, receiving another mysterious call from Flavour. As he picks up the golden receiver, and digs for gold in his packet of McCoy’s, his drab office is instantly transformed into a high octane, gold-fuelled world of mayhem. The TV ad is supported by a knowingly cheesy social infomercial, inviting those who like money and crisps to stop digging for gold like traditional amateurs and instead search for the McCoy’s gold. The campaign will run on TV and across social channels until 17th April. Media on the campaign was by Vizeum, with animation from Passion Pictures and post by Coffee & TV.

Daniel Winslet, Marketing Controller at KP Snacks said: “This campaign is all about the thrill of an instant win, whilst drawing a parallel that our crisps taste like gold. Creatively, it pushes the boundaries of the McCoy’s brand and the new 'When Flavour Calls' campaign.” Billy Faithfull, Executive Creative Director at WCRS, added: “McCoy’s don’t do things by halves. So we weren’t about to let this one go without a goldie-looking T-Rex in a psychedelic shower of coins and carriage clocks. Obviously. It called for a simple solution to a simple promotion. It called for Flavour with a capital ‘F’. And we felt only one approach would do. Goldmageddon.”

*

Comments

More Advertising

*

Advertising

The Times and The Sunday Times turn Westminster into a jungle

Newspapers The Times and The Sunday Times gave commuters a surprise this morning as they transformed Westminster Station in London into a jungle. It marks the beginning of their second Politics. Tamed. campaign, which portrayed politicians as...

Posted by: Creativepool Editorial
*

Advertising

VCCP encourages Londoners to watch their speed for TfL

Transport for London (TfL) has launched a new campaign encouraging the city's drivers to keep pay closer attention to their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print ads out of VCCP London take...

Posted by: Creativepool Editorial
*

Advertising

New radio campaign uncovers the haunting sounds of the sea

Marine conservation charity Surfers Against Sewage (SAS) has launched a new radio campaign shining a light on the damage being done to our oceans despite the fact that 95% of them remain unexplored. Created by M&C Saatchi, and following on from...

Posted by: Creativepool Editorial
ad: